3 simple steps to create a typical customer profile

Tenzin Geychok July 29, 2014

You have a product, but do you know who the right fit for your product is? Unless you give a face to your customer, you are just shooting in the dark. The process of defining your customer is called customer profiling, one of the most essential tool for the sales and marketing team. Trying to […]

Learn How to Manage Database Like a Pro – Part 2

.Keep the memory organized – Having your files and documents organized is the key. Just because a main server has huge memory, it doesn’t mean that you save everything everywhere. No matter how large the memory capacity is, misallocation and duplication of data is probable. This can any day overload your server and bring it […]

Learn How to Manage Database Like a Pro – Part 1

Issues don’t come with a caution sign board. However, when there are roadblocks which mushroom around, it won’t leave until you’ve learnt a lesson or two. What’s trending now in the US is the major delay for potentially millions of people around the globe who are waiting for the US passports and Visas. Thanks to […]

Is your business functioning without Marketing Automation ‘Bots’?

Marketing Automation (MA) is a process that ensures prospects are constantly engaged. It creates and delivers email campaigns and other marketing collateral, and tracks website traffic and responses. However, it is not about only implementing a new product; it is about a change in mindset. Automation alone does not translate to increase in sales; it […]

Email spam is breaking through again. Here’s what you can do

SPAM laws are subject to change; and so are SPAM filters(Just like this Canada’s anti-spam Legislation). The chances of an email safely landing in an inbox depend on various factors. To enhance the delivery rate and open rate, marketers ought to have a keen eye for regular updates. Enhancing email deliverability: Every email updated in […]

Data Mining and Management – How the Industry Is Changing

Big data is here to stay; and by far, one of the most exciting factors for marketers looking beyond the normal. The internet is a hot bed of activity with millions of transactions happening as you read this. For a marketer, finding the right prospect is one of the toughest processes. The correlation between the […]

How to Avoid Data Decay

Knowledge is Power. Being in the industry and as a marketer or business owner, you keep adding information about your customers to the database, piles of it. However, the efforts put into utilizing this information is close to zero. So the question that arises now is how this huge amount of data can be used […]