Span Global Services reveals dazzling deals on Business Database Solutions

Span Global Services reveals dazzling deals on Business Database Solutions

Debottam Dutta August 27, 2020

B2C brands especially retail major in seasonal marketing campaigns and B2B brands go lull during the holiday season. Such notions are primarily because of the B2B business model- A complicated buying process which involves a lot of approvals done mainly on a contract basis. That’s what businesses think when it comes to B2B Holiday campaigns, […]

Marketing in the post GDPR Era – 8 ways to optimize your MROI

Marketing in the post GDPR Era – 8 ways to optimize your MROI

Mukundan A P August 20, 2020

Customer communications is one of the core pillars without which businesses will fail to thrive. While GDPR might come across as an extreme data regulation law, directly impacting customer communications, in actuality there are just 3 areas that marketers need to be concerned about. Once the right measures are put into place, optimizing marketing communications […]

How to Build a Massive Email List

How to Build a Massive Email List

Mukundan A P August 13, 2020

Email as always is still considered as the most effective way to build lasting relationships with customers. It continues to deliver results that lead to more sales and repeat traffic to your website. Email Lists are affordable and can be customized based on your requirements. You can build a loyal clientele with both new and […]

A Brief Overview of Marketing Automation for B2B Marketers

A Brief Overview of Marketing Automation for B2B Marketers

Debottam Dutta August 6, 2020

When a business starts off there are a limited number of prospects it can target. When the customers and prospects of a business are other companies, then this number is even smaller. As the business grows, the B2B Marketing efforts slowly increase. More prospects need to be targeted, and the pool of existing customers also […]