Matching Your Buyer’s Journey with Evolved Keyword Research

Matching Your Buyer’s Journey with Evolved Keyword Research

Debottam Dutta October 29, 2020

Buyers are getting smarter. They now have the luxury of easily available information (Thank you Google!) to solidify their purchasing decisions. Buyers are also getting impatient and want to spend as less time as possible to get the best possible results. Search engines such as Google, Bing and Yahoo, have over the years modified search […]

Why Your Mailing Database is Amassing Subscribers – NOT Readers

Why Your Mailing Database is Amassing Subscribers – NOT Readers

Mukundan A P October 22, 2020

Your mailing database is where all your customers are – existent, and potential. Collected from multiple sources and channels, they are subscribers to your various email marketing campaigns too. They are what you know in digital marketing as, your active subscriber-base. But about 89% marketers are guilty of treating their readers as mere numbers in […]

Are privacy issues stonewalling your well-nurtured email lists?

Are privacy issues stonewalling your well-nurtured email lists?

Debottam Dutta October 15, 2020

Recent waves of reader privacy lock-downs has paralyzed legitimate marketing practices. Campaign managers are being cramped for space. Data collection, under such stringent circumstances, has become a nightmare. Email lists, one of #B2B marketers’ most reliable data procurement sources, is bearing the major brunt. Emails are still accounted for the highest lead generation counts for […]

How List Building Cuts Down Prospect Acquisition Cost

How List Building Cuts Down Prospect Acquisition Cost

Mukundan A P October 8, 2020

B2B buyers of today are savvier. Fancy copies and propositions like “our business is better than ABC” to win sales do not work anymore. B2B buyers demand personalized offers and solutions to finalize business deals. Need more sales? Get personal. How? You build a list. What is List Building? In simple terms, list building refers […]

How B2B Marketing Will Benefit from LinkedIn’s New Tool

How B2B Marketing Will Benefit from LinkedIn’s New Tool

Mukundan A P October 1, 2020

From failures over multiple digital channels to answering cold calls – the first steps for newbie marketers are always the hardest. That is when they learn the usefulness of smart marketing tactics and develop their own freeway of getting the job done. Innovative B2B marketing tools are of big help to ease the stress of […]