The Role of Email Personalization in Improving Open and Click-Through Rates

The Role of Email Personalization in Improving Open and Click-Through Rates

Mukundan A P May 17, 2023

There are more than 4 billion active email users worldwide, and they send around 350 billion emails daily. That is why email marketing continues to be relevant among the channels like social media, websites, and content. But with an average person receiving hundreds of emails every day, campaigns are plagued with poor metrics like low email […]

How to Optimize Your B2B SaaS Email Subject Lines for Better Open Rates?

How to Optimize Your B2B SaaS Email Subject Lines for Better Open Rates?

Mukundan A P April 18, 2023

So you’ve carefully segmented your user base and nailed a personalized marketing copy? But to ensure your users consume your content, you must ace a few crucial words. These words will determine if your email will receive the attention it deserves or land in your recipient’s spam folder. No, we’re not talking about adding a […]

Where to Get Your B2B Tech Data in 2023

Where to Get Your B2B Tech Data in 2023

Mukundan A P March 20, 2023

Let’s face it; data is the holy grail of marketing. Companies need data on their customers, both current and prospective, to tailor their interactions. According to a study by Gartner, 60% of B2B organizations will adopt a data-driven selling approach by 2025. Data-driven marketing and sales involve collecting, classifying, processing, and analyzing huge volumes of […]

Why Big Data is a Big Deal in Email Marketing in 2023

Why Big Data is a Big Deal in Email Marketing in 2023

Mukundan A P February 21, 2023

If you look at B2B marketing trends over the recent years, two buzzwords stand out: big data and email marketing. It is not news that email marketing is one of the most profitable B2B marketing strategies out there. And big data is now considered a vital component for running and growing a business. So, what […]

Choosing The Best B2B Data Provider in 2023

Choosing The Best B2B Data Provider in 2023

Mukundan A P January 18, 2023

B2B data providers can take a lot off your plate. They provide purchase-ready datasets you can pump into your data-driven campaigns immediately. However, the success of your data-driven campaigns depends greatly on your data quality. This means that before you approach a data provider company, you should assess if their services meet your needs. Here […]

6 Ways CRM Helps You Drive Better Marketing Campaigns

6 Ways CRM Helps You Drive Better Marketing Campaigns

Mukundan A P December 21, 2022

Implementing a Customer Relationship Management (CRM) system is one of the best steps you can take to improve your conversion rates. According to research published by Hubspot, approximately 62% of marketers use built-in marketing or CRM software to further their marketing efforts. The priority of any successful business is to discover and retain new customers. […]

Why You Should Consider ERP and CRM Integration Into Sales and Marketing

Why You Should Consider ERP and CRM Integration Into Sales and Marketing

Mukundan A P November 15, 2022

There’s no dearth of consumer data in the market today. Just one Google search will give you endless options to purchase email lists. And although this is great for your sales and marketing teams, it is making business environments more complex than ever. At Span Global Services, you can get customized and accurate mailing lists for […]

Email List Cleaning: 6 Effective Tips for Better Results

Email List Cleaning: 6 Effective Tips for Better Results

Mukundan A P October 12, 2022

Email is one of the oldest digital marketing channels and is still one of the most effective. But the success of your email marketing campaigns depends on the quality of your email list. Around 30% of B2B contact database goes obsolete every year, resulting in inaccurate email lists. As a result, your email campaigns suffer from […]

Top 10 Ways To Grow Your B2B Marketing Email List In 2022

Top 10 Ways To Grow Your B2B Marketing Email List In 2022

Mukundan A P September 6, 2022

Did you know that you can earn at least $36 for every $1 spent on e-mail marketing? Yes, B2B email marketing lists are the most effective communication channel for any brand or company. They can help you build a large and robust customer base in no time. But for that, you need to have an […]

5 Green Ways to Adopt Green and Lean Marketing

5 Green Ways to Adopt Green and Lean Marketing

Mukundan A P August 16, 2022

We’re celebrating yet another World Environment Day with the solemn pledge to protect, save, and do “acts of green”. This year’s message is “EAT. THINK. SAVE (Reduce Your Footprint)”. Commitment to a greener environment has never been more obvious. The growing concern for global warming has led to people making more intelligent and sustainable purchase […]

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