With having spent over 18 years with the Champions group leading the APAC territories in the data domain, Mukundan has a reputation of helming some of the most formidable projects in the B2B sector. He is known for his ability to build relationships and make headway for his clients using his expertise in data driven solutions. Having worn a plethora of caps in his vast career he is not an individual of singular talents. Mukundans ability to handle multiple roles and his immense success makes him one of the finest leaders that this industry has seen. 
The Role of Email Personalization in Improving Open and Click-Through Rates
There are more than 4 billion active email users worldwide, and they send around 350 billion emails daily. That is why email marketing continues to be relevant among the channels like social media, websites, and content. But with an average person receiving hundreds of emails every day, campaigns are plagued with poor metrics like low email […]
How to Optimize Your B2B SaaS Email Subject Lines for Better Open Rates?
So you’ve carefully segmented your user base and nailed a personalized marketing copy? But to ensure your users consume your content, you must ace a few crucial words. These words will determine if your email will receive the attention it deserves or land in your recipient’s spam folder. No, we’re not talking about adding a […]
Where to Get Your B2B Tech Data in 2023
Let’s face it; data is the holy grail of marketing. Companies need data on their customers, both current and prospective, to tailor their interactions. According to a study by Gartner, 60% of B2B organizations will adopt a data-driven selling approach by 2025. Data-driven marketing and sales involve collecting, classifying, processing, and analyzing huge volumes of […]
Why Big Data is a Big Deal in Email Marketing in 2023
If you look at B2B marketing trends over the recent years, two buzzwords stand out: big data and email marketing. It is not news that email marketing is one of the most profitable B2B marketing strategies out there. And big data is now considered a vital component for running and growing a business. So, what […]
Choosing The Best B2B Data Provider in 2023
B2B data providers can take a lot off your plate. They provide purchase-ready datasets you can pump into your data-driven campaigns immediately. However, the success of your data-driven campaigns depends greatly on your data quality. This means that before you approach a data provider company, you should assess if their services meet your needs. Here […]
6 Ways CRM Helps You Drive Better Marketing Campaigns
Implementing a Customer Relationship Management (CRM) system is one of the best steps you can take to improve your conversion rates. According to research published by Hubspot, approximately 62% of marketers use built-in marketing or CRM software to further their marketing efforts. The priority of any successful business is to discover and retain new customers. […]
Why You Should Consider ERP and CRM Integration Into Sales and Marketing
There’s no dearth of consumer data in the market today. Just one Google search will give you endless options to purchase email lists. And although this is great for your sales and marketing teams, it is making business environments more complex than ever. At Span Global Services, you can get customized and accurate mailing lists for […]
Email List Cleaning: 6 Effective Tips for Better Results
Email is one of the oldest digital marketing channels and is still one of the most effective. But the success of your email marketing campaigns depends on the quality of your email list. Around 30% of B2B contact database goes obsolete every year, resulting in inaccurate email lists. As a result, your email campaigns suffer from […]
Top 10 Ways To Grow Your B2B Marketing Email List In 2022
Did you know that you can earn at least $36 for every $1 spent on e-mail marketing? Yes, B2B email marketing lists are the most effective communication channel for any brand or company. They can help you build a large and robust customer base in no time. But for that, you need to have an […]
5 Green Ways to Adopt Green and Lean Marketing
We’re celebrating yet another World Environment Day with the solemn pledge to protect, save, and do “acts of green”. This year’s message is “EAT. THINK. SAVE (Reduce Your Footprint)”. Commitment to a greener environment has never been more obvious. The growing concern for global warming has led to people making more intelligent and sustainable purchase […]
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