How to Leverage Technographics for B2B Sales & Marketing Success

How to Leverage Technographics for B2B Sales & Marketing Success

Mukundan A P October 14, 2021

B2B enterprises today are becoming more and more data-driven as they strive to draw insights and drive actionable business decisions based on relevant information (Fig 1). These actionable insights are then utilized by marketing and sales teams to achieve sustainable conversions and increased revenue. The volume, velocity, and veracity of data (or Big Data) poses […]

Ways to Qualify B2B Leads For Your Business

Ways to Qualify B2B Leads For Your Business

Mukundan A P September 28, 2021

Lead generation can be difficult, time-consuming, and expensive; all of which contribute to an overall poor ROI. You don’t have time to chase after every lead on your list, so you must establish a process for qualifying your B2B leads. Qualifying leads is an essential aspect of good lead generation practice. One of the important […]

How AI can Help Increase Email Deliverability and Open Rates

How AI can Help Increase Email Deliverability and Open Rates

Mukundan A P September 21, 2021

Email is a critical part of how all organizations communicate, but the system is flawed by two limitations: spam and poor deliverability. To utilize email addresses for campaigns that others can trust, you must first take steps to create a sender reputation through built-in anti-spam measures such as Sender Policy Framework (SPF) and Domain Key […]

How to Narrow Fault Lines to Make Sales and Marketing Work Together

How to Narrow Fault Lines to Make Sales and Marketing Work Together

Mukundan A P August 30, 2021

The marketing department is responsible for generating leads, and the sales team is in charge of converting those leads into customers. However, these departments have always had a strained relationship with each other – one that often ends up hurting business. Instead of being competitive, it’s important to understand how both teams can work together […]

How Product Marketing Teams Can Utilize Tech Adoption Intelligence

How Product Marketing Teams Can Utilize Tech Adoption Intelligence

Mukundan A P August 9, 2021

As a product marketing team, you need to understand what technology your customers are using and how they adopt it. Tech adoption intelligence provides actionable intelligence for business decision-makers who need it and marketers alike. As a tech marketer, tech adoption intelligence is your doorway to reach out to technology user in the moment of […]

Comprehensive Marketing Strategies for Food & Beverage Business

Comprehensive Marketing Strategies for Food & Beverage Business

Mukundan A P July 19, 2021

The average net worth of the food and beverage industry has increased exponentially due to advancements in technology and rapid changes in the marketplace for content. Just like any other industry, there are many different types of customers looking for good food and beverages from restaurant chains the world over. Knowing who your potential customer […]

Give Wings to your Customer Retention Strategies with Email Marketing

Give Wings to your Customer Retention Strategies with Email Marketing

Mukundan A P June 30, 2021

Customer retention is always a top priority for any company. It’s important to build long-lasting relationships with customers, and it can lead to increased revenue. However, achieving that goal can be difficult, especially if the company doesn’t have enough money or time to dedicate specifically for customer retention. Fortunately, there are several ways you can […]

How to Make a Data-driven business out of Data Appending

How to Make a Data-driven business out of Data Appending

Mukundan A P June 17, 2021

More data doesn’t always lead to better insights. However, it is still an opportunity for you to leverage your marketing resources and understand how your customers are reacting to your campaigns. Data plays the back-end support to your marketing results. A recent study shows that in Q3, 2016 most marketers continued to experience success with […]

Breaking myths about the ideal customer profile

Breaking myths about the ideal customer profile

Mukundan A P May 13, 2021

As successful strategies work in the digital space, we learn hard-core lessons about identifying real customers. Based on their buying pattern, an ideal profile is carefully made to target others. Because of myths surrounding their specific characteristics, at times, strategies do not bring desired results. ‘If a customer complains he may not return’ is precisely […]

Best Practices for Data Appending

Best Practices for Data Appending

Mukundan A P April 22, 2021

Marketing campaigns have changed a lot over the few years. In today’s age, you need to own a solid contact database of your customers and potential leads to conduct a successful marketing campaign. The most successful marketers engage their target audiences with excellent content and rely on different kinds of data to determine which information […]