With having spent over 18 years with the Champions group leading the APAC territories in the data domain, Mukundan has a reputation of helming some of the most formidable projects in the B2B sector. He is known for his ability to build relationships and make headway for his clients using his expertise in data driven solutions. Having worn a plethora of caps in his vast career he is not an individual of singular talents. Mukundans ability to handle multiple roles and his immense success makes him one of the finest leaders that this industry has seen. 
Boost SaaS Marketing with Find ServiceNow Users Database
Connect with C-level executives who want to enhance their digital workflows with customized enterprise solutions for ServiceNow and related platforms. List of Products and Services Offered By ServiceNow Platform ServiceNow IT Service Management ServiceNow IT Operations Management ServiceNow IT Business Management ServiceNow IT Asset Management ServiceNow DevOps ServiceNow Security Operations ServiceNow HR Service ServiceNow Legal […]
8 Reasons Why Your Business Needs a Good Database
Businesses must have databases to cater to their marketing needs. Well-built databases not only help the business to keep general records of the customers of the business but also unfold a host of benefits. Database marketing if done strategically can help the business yield huge rewards out of it. Here are some of the benefits […]
Best 7 B2B Technology Data Providers
It’s a data-driven world, and there’s a lot that can go wrong for marketers, especially tech marketers. These professionals are called to walk a rather narrow path where leaning towards either of the extremes can be harmful – ignore data, and you lose lucrative sales opportunities, have volumes of it, and you risk getting drowned. […]
Email Marketing Tactics That Lead To Demand Generation
Marketers are typically preoccupied with generating leads, simply because more leads means more potential clients, which equals more revenue. But, in pursuit of lead generation, one must not overlook something that is just as vital. It’s referred to as demand generation. Introducing Demand Generation Demand generation is a term that refers to a variety of […]
The Benefits of Segmenting Your Email Lists
No matter what kind of a business you’re involved in, just keep in mind that not everyone on your email list will be interested in the same offers or information. Using the same message and promotional content for everyone will just result in the same people ignoring your emails time and again. And even when […]
Choosing the Right Colors for Effective Emails
When it comes to email marketing, the color scheme may make all the difference in terms of efficiency and helping consumers notice the call to action. Every element of an email campaign has an effect on how well it performs. Nothing has a greater impact on a reader’s subconscious than color combinations. Every marketer should […]
Which is the clear winner between Email Marketing vs. Social Media:
We live in a world where almost everyone is obsessed with “The Best”, “The Winner”, “The Perfect”, and so on. Say, you ask your trainer in the gym, “Which is the one best exercise for the body?” Your trainer will be thoroughly baffled, and might even retort, “Are you going to limit yourself to that […]
Transform Your Email Marketing in 2022 with 9 Strategies
Ever since the dawn of the digital era, email marketing has been used extensively, especially in the B2B sector, for lead generation and lead nurturing that consequently result in conversions. Transition is a part of life, and email marketing is no exception to it. As a marketer in charge of generating leads and ROI from […]
How to Design a Visually Appealing Emails
Professionals working in companies all over the world receive more than 120 emails per day on an average. The following graph shows the number of emails sent and received worldwide from 2017 to 2025, 333.2 is the value estimated for the upcoming year. Source: Statista These numbers are intimidating and might even demotivate a marketer into […]
The Complete Guide to Firmographic Data for Sales and Marketing Success
B2B visitors are hard to please. Even when they’re sure about a proposition, most of them would still abandon without signing up if there is even a speck of doubt or skepticism in their minds. Predicting their behavior and motivation, therefore, is a tough nut to crack. What if you could figure out which of […]
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