We often come across the word ‘data-driven’ in most businesses’ objectives. In fact, all businesses claim that they are data-driven! But why do businesses have to be data-driven? What is data? Why the process of data cleansing is important for businesses?
Well, data in business is everything from pictures to text, voice, numbers, and more. Data is a valuable asset that provides a foundation for various business functions including sales, marketing, finance, operations, customer service, strategy, market research, etc.
This data helps businesses in understanding the market, analyze sales patterns, uncover insights about customer behaviors, predict trends, etc. The cleaner the data, the higher the efficiency and growth opportunities for businesses!
Before reading more about the benefits of data cleansing services, let us know about the types of business data:
Types of Data
Structured Data: Structured data fall into specific categories or fields and is well-formatted. As the name says, the data follows a consistent structure and is typically stored in databases or spreadsheets.
Example: Customer names, addresses, transaction records, social media profiles, financial statements, etc.
Unstructured data: Unstructured data do not consist of a particular format or structure.
Examples: Social media images, videos, audio files, emails, text documents, etc.
The structured and unstructured data changes frequently and needs to be updated, and cleaned to keep it reliable for the businesses to use in their decision-making processes and this raises the need for data cleansing services.
What is Data Cleansing Services?
Data cleansing or Data scrubbing services identify and rectify inaccuracies, inconsistencies, and errors in the businesses data base. Data cleaning services make the data accurate, reliable, and complete
Also Read: How Data Scrubbing Could Direct Your Sales Strategy
Benefits of Data Cleansing Services
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Accurate and Reliable Data
Data cleansing provides accurate data to businesses. The need for relevant and accurate data is the foundation of all sales and marketing decisions. Reliable data will help businesses reach out to the right target audience resulting in successful sales and planning.
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Data Integrity and Consistency
Inconsistent and corrupt data can harm important marketing and sales decisions leading to ineffectual outcomes. Data cleansing ensures that data is consistent across all databases. It resolves conflicts, misinterpretations, and inconsistencies and reconciles cleaner data from various data resources.
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Improves decision-making process
Data is the initial point of all sales and marketing decisions, strategies, and campaigns. Clear data leads to better marketing approaches by providing a solid foundation for business intelligence, market & audience research, and performance analysis. Data cleansing helps businesses to make informed decisions identify trends and uncover valuable insights.
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Efficient Marketing Campaigns
If the businesses use the same old, incomplete, or irrelevant data all their marketing efforts will lead to an uninterested target audience resulting in a waste of cost, resources, and time.
Clean and accurate data enables b2b businesses to plan and implement targeted marketing campaigns and personalized sales outreach. With reliable information about the customers like accurate contact details, preferences, etc businesses can build meaningful communication through well-planned marketing campaigns.
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Streamlined operations
B2B businesses must manage their order processing, inventory management, and supply chain operations, and inconsistent data affects operational efficiency. Accurate and relevant data obtained from data cleansing services help in reducing errors, delays, or redundancies that in turn help in streamlining the operation process.
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Filters out inactive or unresponsive customer’s data
B2B businesses that focus on the innovation of new products/services have to be consistent in their marketing efforts. Reaching out to inactive or unresponsive customers kills a lot of time and effort resources. Data cleansing services help to filter out such inactive profiles and provide a clean and reliable database for sales outreach and marketing campaigns
Conclusion
Every business relies on data and the need for cleaner and more accurate data is as important and foundation as the other aspects of business. Businesses that want to increase their operational efficiency, understand customer behavior, identify growth opportunities, analyze and manage risk effectively and drive innovation, to attain these, businesses should start by collecting accurate and clean data.