What is human-verified contact data?
Human-verified contact data refers to the contact data (email addresses, phone numbers, and other details) that has been manually validated and confirmed by a human being.
Human verification of contact data is typically carried out by a team of professionals through various methods of verification.
Why data verification is essential for businesses?
Data verification is a crucial aspect for businesses. Accurate data helps businesses in decision-making, generating quality leads, and reaching the right target audience.
Verified contact data helps businesses launch effective targeted marketing campaigns that increase conversions and ROI. It is important for businesses to capture the attention of audiences that are likely to show interest in their products and services and verified contact data helps businesses to reach the right target audience.
Legal compliance is another essential aspect of data verification. Data verification empowers businesses with legally compliant data and comply with regulations like GDPR, HIPAA, etc.
If businesses use data from the target audience that is not interested in being a recipient, businesses will have to face legal consequences and penalties for sending messages against the consent of the target audience.
Why do B2B businesses prefer human-verified contact data over machine-processed data?
B2B businesses prefer human-verified contact data for its accuracy and reliability. Human-verified data cannot be done in huge volumes but marketers believe that by using human-verified data they can easily measure and predict the results of the campaign.
Human-verified contact data provides deep insights into the interests and preferences of the target audience. Whereas huge volumes of data can be verified using AI and its algorithms the accuracy of the data significantly varies from that of human-verified data.
Machine-processed data can be used for generalized email marketing campaigns to gauge the market and interests of the target audience or to build brand awareness. Machine-processed data can be used to initiate the sales funnel.
However, human-verified contact lists are used for high-budget targeted email campaigns with the specific goal and objectives to be achieved at the end of the campaign. Human-verified contact data is apt to nurture the leads and bring in more conversions. The accuracy and reliability of human-verified help businesses reach the right target audience at the right time and contribute to an increase in retention rates.
Importance of Human-Verified Contact Data
The use of Artificial intelligence in all stages of businesses has made it easy to quickly finish tasks using automation and without the need for human intervention.
However, marketers think that human-verified contacts are more reliable than contacts verified using AI algorithms. The need for a human-verified contact list or AI-verified contact list depends on the objectives and requirements of the businesses, the type of the campaign and its metrics, and the time limit to verify the data.
Benefits of Human-Verified Contact Data
We discovered the importance of human-verified data and why b2b data providers are experiencing a huge demand for human-verified contact data from b2b businesses.
Let us now understand the significant benefits of human-verified contact data.
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Human-verified contact data is more accurate and reliable
The human-verified contact list is more accurate than AI-verified data as the individuals detect errors, understand the concerns of the recipient, and ensure the data completeness effectively.
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Businesses can control the quality of human-verified contact data
AI verifies the data using certain pre-determined criteria and lacks the process of re-verification. When the contact list is cross-checked using human interaction, it focuses on crucial aspects like whether the email ID exists or not, the contact information is active or not, and if the consent is confirmed by the recipient or not.
Human-verified contact list is preferred for most high-quality campaigns due to their accuracy and the human-verification process fulfills the gap in the data quality.
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Human-verification data process can be customized
Human-verified contact lists meet the specific needs of businesses. The data verification process can be customized focusing on particular data points, market segments, and a combination of parameters.
If required, human verifiers can go beyond the specified parameters and basic information to collect additional and relevant data that enhances the data quality.
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Increase in response rates
Human-verified contact lists are accurate and they are not generalized lists that include recipients that are unsure or uninterested.
Human-verified contact list takes absolute consent from potential contacts and lists the emails that are more likely to convert. Professional B2B data providers offer a human-verified contact list that guarantees increased response rates and open rates of emails.
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Verification of unique contact data
Human verification is more reliable for unique contact data that needs industry-specific classification and an understanding of niche audience preferences. Human-verification process involves professionals with niche expertise and domain knowledge that helps in building a high-quality contact database that is accurate and guarantees maximum conversions.
Conclusion
Human-verified contact data is helping businesses in various other functions like inventory management, increasing sales productivity, and maintaining a competitive edge.
Machine-processed data can meet the demands of huge volumes of data but human-verified contact data provides accuracy, reduces redundancies, and greatly engages the audience that is likely to convert.