5 Hottest Trends in Lead Generation in 2022

5 Hottest Trends in Lead Generation in 2022

Debottam Dutta August 25, 2022

If you’ve been in the B2B space for long enough, you know lead generation has changed dramatically since the onset of the pandemic. The sales pipeline has diminished noticeably, and so has the win rate, thanks to the delayed purchasing cycles during the pandemic. But that’s not all. The physical distancing regulations also pushed B2Bs […]

4 Proven Inbound Marketing Strategies For B2B Business

4 Proven Inbound Marketing Strategies For B2B Business

Karthikeyan L. (Gary) August 12, 2022

If there is one component every B2B marketing should have in their marketing mix, it is inbound marketing. Inbound marketing leads interested prospects to you instead of your brand approaching them first through ads or promotional posts. Since you provide value first and convert them later, inbound marketing has a much higher conversion rate than outbound […]

Why a Solid MarTech Stack is a Must for Business Success in 2022?

Why a Solid MarTech Stack is a Must for Business Success in 2022?

Karthikeyan L. (Gary) August 5, 2022

Be it a new business or an established one; it has to deal with a ton of questions on the marketing front. What will your marketing team look like six or twelve months from now? How many customers will you add? What new technologies, processes, and data will you need? While you may not have […]

The Non-Fungible Token (NFT) Mania is Rising: What B2B Marketers Need to Know

The Non-Fungible Token (NFT) Mania is Rising: What B2B Marketers Need to Know

Debottam Dutta June 10, 2022

There’s nothing like a new cryptocurrency trend to leave you scratching your head, wondering what it’s all about. That’s exactly how most of us felt when non-fungible tokens (NFTs) exploded out of the ether last year. From art and tacos to music and toilet paper, these obtuse digital assets have been selling like hotcakes. That […]

Different Ways to Qualify B2B Leads For Your Business

Different Ways to Qualify B2B Leads For Your Business

Mukundan A P September 28, 2021

Lead generation can be difficult, time-consuming, and expensive; all of which contribute to an overall poor ROI. You don’t have time to chase after every lead on your list, so you must establish a process for qualifying your B2B leads. Qualifying leads is an essential aspect of good lead generation practice. One of the important […]

What to Do When Inbound Marketing isn’t Yielding Leads

What to Do When Inbound Marketing isn’t Yielding Leads

Debottam Dutta September 15, 2021

Business owners the world over grapple with one common pain point – that is their marketing is not working the way it should and is not yielding the right amount of leads. The million-dollar question is how you would fix this problem. The true measure of marketing effectiveness is the number of qualified leads that […]

How to Use Data to Yield Better Outcomes for Lead Generation Strategies

How to Use Data to Yield Better Outcomes for Lead Generation Strategies

Tenzin Geychok July 12, 2021

Data can be your perfect resource to reap the benefits of lead generation. In this blog, we help you discover the best practices for turning your data into valuable information about your prospects and learn how customer data will help you generate and nurture leads. Whether you’re a small business owner, a marketing specialist, or […]