The Non-Fungible Token (NFT) Mania is Rising: What B2B Marketers Need to Know
There’s nothing like a new cryptocurrency trend to leave you scratching your head, wondering what it’s all about. That’s exactly how most of us felt when non-fungible tokens (NFTs) exploded out of the ether last year. From art and tacos to music and toilet paper, these obtuse digital assets have been selling like hotcakes. That […]
Different Ways to Qualify B2B Leads For Your Business
Lead generation can be difficult, time-consuming, and expensive; all of which contribute to an overall poor ROI. You don’t have time to chase after every lead on your list, so you must establish a process for qualifying your B2B leads. Qualifying leads is an essential aspect of good lead generation practice. One of the important […]
What to Do When Inbound Marketing isn’t Yielding Leads
Business owners the world over grapple with one common pain point – that is their marketing is not working the way it should and is not yielding the right amount of leads. The million-dollar question is how you would fix this problem. The true measure of marketing effectiveness is the number of qualified leads that […]
How to Use Data to Yield Better Outcomes for Lead Generation Strategies
Data can be your perfect resource to reap the benefits of lead generation. In this blog, we help you discover the best practices for turning your data into valuable information about your prospects and learn how customer data will help you generate and nurture leads. Whether you’re a small business owner, a marketing specialist, or […]
