3 Essential Ways to Get Data Verification Right

3 Essential Ways to Get Data Verification Right

British mathematician and entrepreneur Clive Humby once quipped, “Data is the new oil.” And how this statement holds true, even in 2022! Like oil, data is valuable, sought-after, and serves as the fuel to accelerate the success of countless marketing campaigns. Neither data nor oil can be used in their crude form. To be actionable, […]

Email Marketing: Still the Most Powerful Tool you Can Have

Email Marketing: Still the Most Powerful Tool you Can Have

Ask a layman about emails, and they’ll call it “so 2002-ish!” or something from the antiquity. But ask the same thing to a seasoned B2B marketer and they’ll most likely say that email marketing still holds the supreme spot. Facebook, Twitter, LinkedIn and other social networking mediums have grabbed all the attention. You may reach […]

Why Businesses Are Buried under their Own Data: Answers @ Dreamforce 2016

Data – world’s imminent concern after human population and global warming! Not only because it’s increasing at an exponential rate, but also that people (and businesses) can’t seemingly get enough of it. We are adding more and more channels to our data input media (wearable devices, IoT etc.) and making data research, collection, and analysis […]

Personalization is One Key for all Marketing Channels

Beginning 2016, marketing gurus, evangelists, and experts predicted personalization to become a common goal among marketers. Let’s focus on some recent statistics: 74% of marketers say targeted personalization increases customer engagement. 53% of marketers say ongoing, personalized communication with existing customers results in “moderate” to “significant” revenue impact. 50% of companies feel they can increase […]

Having unclean data is like owning a Ferrari without possessing a Driver’s License

Keeping communication lines open and active with   customers are few of the best ways to achieve business success. Customer is ultimately the king in any business and customer responsiveness can make or break the future of your business. This makes customer data one of the most essential assets to build as part of your […]

10 Subject Lines that Best Utilized the Power of Data

We all know the importance of personalizing emails to yield greater response. But personalizing the emails doesn’t end at addressing your recipient by their first names. The chunk of customer data opens up plethora of opportunities in personalization. Check out this list of subject lines that best utilized the power of data. 1. Chad, 118 […]

How to Choose an Effective Direct Mailing List

In this world of electronic media, it is quite easy to establish a business; but accomplishing the target and milestones that you set for yourself can be overwhelming. You might need to get in touch with thousands of sure-fire prospects. Buying a mailing list is the best available option in today’s market. Zeroing in on […]

5 Tips for Turning Big Data to Big Success – Part 2

A report from Forrester Research reveals that over 45% of big data deployments are for marketing. However, this doesn’t mean that Marketing should own marketing data and technology all by itself. The marketing teams should recognize the skills IT brings to big data technology choices and deployment. It hence becomes more important for the CMOs […]

Investment in Data Quality: A Quality Investment

We have this conversation with marketers all the time. We keep explaining to them the flipside of cheap data, but it’s hard to convince. Our previous post ‘There’s no such thing called cheap data’ was one such attempt. If you are thinking about buying a cheap list, you are better off by just not using […]

Learn How to Manage Database Like a Pro – Part 2

.Keep the memory organized – Having your files and documents organized is the key. Just because a main server has huge memory, it doesn’t mean that you save everything everywhere. No matter how large the memory capacity is, misallocation and duplication of data is probable. This can any day overload your server and bring it […]