Direct Mail To Increase Sales: 6 Tactics That Work

Direct Mail To Increase Sales: 6 Tactics That Work

Do you want to use direct mail to increase sales? Direct mail campaigns made a surprise comeback during and after the lockdown. And it makes sense. After long periods of isolation and relying on ‘virtual everything’ – meetings, classes, hangouts- it felt good to receive something tangible in the mail. But, while customers may respond […]

Make the Most of Your B2B Sales Leads with AI-based CRM

Make the Most of Your B2B Sales Leads with AI-based CRM

We’re not sure if AI will take over the world, but it is rapidly making its way into CRM. Businesses are using this powerful tool to make the most of their B2B email list, fuel decision-making, and offer a better experience to their customers. AI has made it easier than ever to predict customer behavior […]

Here Are the World’s Top Companies Using Hadoop

Here Are the World’s Top Companies Using Hadoop

Think Big Data, think Hadoop. Since its release, Apache Hadoop has taken over the world. Thanks to its ability to seamlessly handle Big Data operations, security, cost-effectiveness, and scalability, thousands of companies are using Hadoop. In fact, the Hadoop market size is projected to grow at a CAGR of 37.5% and reach 340 billion USD […]

Companies Using Salesforce CRM in Different Industries

Companies Using Salesforce CRM in Different Industries

Salesforce CRM is the most popular Customer Relationship Management (CRM) platform globally. The SaaS platform offers multiple features that extend beyond the traditional marketing, sales, and support functions. Companies using Salesforce CRM are mostly based out of the United States and are involved in the IT and service industries. These companies range from SMEs to global industry […]

3 Essential Ways to Get Data Verification Right

3 Essential Ways to Get Data Verification Right

British mathematician and entrepreneur Clive Humby once quipped, “Data is the new oil.” And how this statement holds true, even in 2022! Like oil, data is valuable, sought-after, and serves as the fuel to accelerate the success of countless marketing campaigns. Neither data nor oil can be used in their crude form. To be actionable, […]

Email Marketing: Still the Most Powerful Tool you Can Have

Email Marketing: Still the Most Powerful Tool you Can Have

Ask a layman about emails, and they’ll call it “so 2002-ish!” or something from the antiquity. But ask the same thing to a seasoned B2B marketer and they’ll most likely say that email marketing still holds the supreme spot. Facebook, Twitter, LinkedIn and other social networking mediums have grabbed all the attention. You may reach […]

Why Businesses Are Buried under their Own Data: Answers @ Dreamforce 2016

Data – world’s imminent concern after human population and global warming! Not only because it’s increasing at an exponential rate, but also that people (and businesses) can’t seemingly get enough of it. We are adding more and more channels to our data input media (wearable devices, IoT etc.) and making data research, collection, and analysis […]

Personalization is One Key for all Marketing Channels

Beginning 2016, marketing gurus, evangelists, and experts predicted personalization to become a common goal among marketers. Let’s focus on some recent statistics: 74% of marketers say targeted personalization increases customer engagement. 53% of marketers say ongoing, personalized communication with existing customers results in “moderate” to “significant” revenue impact. 50% of companies feel they can increase […]

Having unclean data is like owning a Ferrari without possessing a Driver’s License

Keeping communication lines open and active with   customers are few of the best ways to achieve business success. Customer is ultimately the king in any business and customer responsiveness can make or break the future of your business. This makes customer data one of the most essential assets to build as part of your […]

10 Subject Lines that Best Utilized the Power of Data

We all know the importance of personalizing emails to yield greater response. But personalizing the emails doesn’t end at addressing your recipient by their first names. The chunk of customer data opens up plethora of opportunities in personalization. Check out this list of subject lines that best utilized the power of data. 1. Chad, 118 […]

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