Marc Benioff, chairman and CEO of Salesforce.com, on Tuesday, released his company’s cloud analytics software platform—WAVE. He made the release at the company’s annual conference held at San Francisco-Dreamforce. It is Salesforce’s first business intelligence and data analytics software. He has a very specific reason for launching this product, especially when there is a huge inflow of similar products today.
Why the world needs good analytics software
Marc has had this product in development for quite some time. During his keynote speech, he addressed the crowd by letting them know about a few key statistics that has led him to develop WAVE.
“Did you know 90% of the world’s data was created in the last two years? There’s going to be 10 times more mobile data by 2020, 19 times more unstructured data, and 50 times more product data by 2020.”
These numbers are big, and there is a bigger opportunity lying there. The incapacity of businesses to use the massive amounts of data they already have and also to do something with the deluge that is to come; good, proficient, and prolific data analytics software is the need of the hour, and Salesforce has delivered it.
The smart watch phenomenon
Smart watches have become all the rage now, with major manufacturers already producing them or having plans to do so. In anticipation of this demand, Marc has teamed up with pop and rap superstar, Will.i.am to launch a smart watch of their own during Dreamforce. Will.i.am, along with his musical business, is a well-known businessman who owns fashion/tech company that recently got funded by Salesforce, and hence, Marc has gotten him to launch the product at Dreamforce.
Dreamforce 2014 has started off on a big note here, and we anticipate big news coming out of San Francisco in the next couple of days.