One of the most charismatic leaders at Span Global Services, Edward assists strategic planning initiatives that help to promote an overall brand image of excellence. George is also a renowned B2B brand evangelist and blog writer. Backed with 15 years of client management expertise, George currently helps businesses achieve success through data-driven digital techniques. He ardently follows the lead by example principle and helps to maximize business performance of the organization and its clients. 
13 ways how consultants can save more time and money
For an independent consultant, time is money, irrespective of the industry you belong to. Finding creative ways to save time can reduce stress and build up more efficiency. Here are 13 ways how consultants can do it: 1. Follow the two minute rule of thumb: There are many business related tasks for a consultant […]
10 Indications to Not Purchase Email Databases
If your list is bad, the first thing that will be hurt is your email deliverability. Poor deliverability will result in poor open rates, poorer click-throughs, and worse conversions. And like the one rotten apple in the basket, one bad email list will contaminate your campaign statistics bunch. Save your marketing ROI. Don’t purchase email […]
Catch Me if You Can: How to Lure Your Data Marketing Prospects
Remember when momma said, “Don’t look in the closet”, and you did? Curiosity is a cruel thing. And fueling it is an art. Now, with both attention and choice playing for the consumer, your data marketing team is running a close game to bend the stakes in your favor. Take that big CTA off your […]
What Ageing Automobile Mammoths Can Learn from Data-driven Marketing
To notch up your marketing gear to the expectations of today’s elite prospects, you need the accurate edge of data-driven marketing. There is a plague in the supercar arena. Today’s elite buyers are not really satisfied with just owning a supercar. Practicality is surpassing the joys of pursuing the dream design, and people are getting […]
Will AI Replace Your Digital Marketing Team?
The more relevant concern would be: does AI do a better job than your digital marketing team? AI mechanics is advanced quite a lot in the recent years, but has it acquired the acumen to replace human intuition? Maybe not, but it has taken out the need of “gut feelings” altogether in today’s world of data-driven marketing. […]
Should You Buy An Email Marketing List
It’s a fact that buying email lists from vendors without a clear objective and target may harm the deliverability ratio as well as your brand reputation. The digital marketing era today has close to about eighty percent of businesses that rely on their own Database Strategy. So why do businesses still buy email lists? Having […]
What 2018 means for Data Driven Businesses?
A new year is knocking at every Berth of your ship (Business). It’s that time of the year when engines are oiled, anchors are changed, and wrecks are cured with proactive measures and the apt technology that ensures security. Although unknown, 2018 is all set to become the most adventurous itinerary for businesses across the […]
B2B Businesses: Expect the best from European and US Tech market in 2018
The Tech Market in 2018 According to Forrester, the growth in purchases of technology software, hardware, and services by European businesses and government measured in Euros will increase by 2.2 percent in 2018, while for the USA they will face a growth ratio of 4.8% in 2017 and 5.2% in 2018. Highlight of the European Tech […]
Automated Account-based Marketing | Our Demonstration @ CeBIT Australia
A decade down the line, just-out Apple smartphones may still be the craze. Yet chances are, you might actually have to buy your first iPhone 24s from a robot! Not a walking-talking robot, but the kind which anticipates your mood swings better than you. Automation – that’s what is baking the big cookies in B2B […]
Digital Marketing has a New Buzzword for Serious Businesses
Hold the presses, ladies and gentlemen of marketing! Your paid media and third party posting budgets are way too high. Choosing the right contact channels (even after advanced target research) is not enough to rope in modern B2B prospects. Last time I checked, most of your customers were amazed by the simple and user-friendly interface […]
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