Author name: Edward George

One of the most charismatic leaders at Span Global Services, Edward assists strategic planning initiatives that help to promote an overall brand image of excellence. George is also a renowned B2B brand evangelist and blog writer. Backed with 15 years of client management expertise, George currently helps businesses achieve success through data-driven digital techniques. He ardently follows the lead by example principle and helps to maximize business performance of the organization and its clients.

Catch-my-drift

What 2018 means for Data Driven Businesses?

A new year is knocking at every Berth of your ship (Business). It’s that time of the year when engines are oiled, anchors are changed, and wrecks are cured with proactive measures and the apt technology that ensures security. Although unknown, 2018 is all set to become the most adventurous itinerary for businesses across the …

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European and US Tech Market

B2B Businesses: Expect the Best From European and US Tech Market in 2018

The Tech Market in 2018 According to Forrester, the growth in purchases of technology software, hardware, and services by European businesses and government measured in Euros will increase by 2.2 percent in 2018, while for the USA they will face a growth ratio of 4.8% in 2017 and 5.2% in 2018. Highlight of the European Tech …

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Span Global Services HOO in Singapore

Span Global Services Head of Operations Shifts Base to Singapore

Mukundan AP, our Head of Operations (HOO) in Data, has recently shifted base to Singapore to oversee Champions Group’s global data operations. Champions Group, a Singapore-enlisted multinational (MNC), is an umbrella corporation rooted into real estate & infrastructure, information technology (IT), global tourism, and many more business verticals. Champions Infometrics, the IT division of the …

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Actionable Data from Automated Data Management – Your New Campaign Idea!

Marketers are struggling to maintain their ‘Being where the customers are’ resolve. And that is partly because of the new technological revolution now taking place in the B2B digital space. Data inputs from interconnected daily devices (IoT) and intricate online customer interactions (e-commerce etc.) is making the customer data framework more complex than ever. Some …

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Proper Technology Marketing is Impossible without It

PR officials have a set game-plan to promote single refrigerator units for retail. Selling the same refrigerator in bulk to B2Bs makes their lives miserable. Creating the “buzz” for technology marketing brands needs more involvement from marketers. Why is it so difficult? –          Technology needs for businesses are specific – to the very last detail –          …

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6 Subscription Form Optimization for Email Marketing Services

Newsletter > CTA > Landing Page > Registration Form Email > CTA > Landing Page > Opt-in/Registration/Sign-up Form Website > Random Page > Subscription Form Offer CTA > Landing Page > Offer Registration Form… Try out a zillion combinations. All digital marketing page-flows will end up in one lead capture form or the other. There …

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How Technology Marketing Will Change in 2016

Economic turmoil, terrorist attacks, and the States’ defunding on Planned Parenthood later, you might feel your average year went pretty disappointing. Well, we all have our whines and groans to carry forward to the New Year. Looking towards the technology market on the other side, you might find a different story altogether. Leaving out a …

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