Killer Words to Use in B2B Email Subject Lines

As a B2B marketer, I was interested in reading the The 2013 Adestra Subject Line Analysis Report, which published the list of keywords used in email subject lines and its relative performance. The review of email subject lines was found after evaluating over 2 billion global emails. Here’s the two prominent points for B2B Marketers: […]

Add Phone Numbers of Your Customers – Phone Appending Services

” Are you struggling with incorrect or missing phone numbers of your customers? ” Is bad phone numbers in your database, hurting your productivity? Most B2B marketers frequently face problems with wrong information in customer’s file. The incorrect numbers, or outdated phone numbers results in the wastage of your sales reps time and hurts the […]

Beyond Data – Data Intelligence & Insights

Big data, data insights, data intelligence is one of the trending topics for both marketers and stakeholders. The reason for the ever-increasing demand for data based metrics, and insights are the fundamental need to understand markets and customer behavior. Many marketers are sitting on a big data without knowing what to do or how to […]

Evaluate Your Email Marketing Program – Top Questions

During our interaction with our clients, we often help marketers improve the current marketing program. As a starting point, we help them set the objective, prepare the marketing work-flow, and also to measure the final output. Based on our experience in marketing, we’ve created Top 15 points for you to access your marketing. Top 15 […]