3 Signs that your Email Marketing Program is failing

As marketers, we’re busy with our daily errands of runing the department. Hardly we get time to notice the slow signs of slump, until it really catches you off gaurd. This blog post is intended for busy marketers like you and reminds you to take notice of few things that can offset your marketing program. […]

Email Marketing Makeover

Is your email marketing program loosing its sheen, despite doing the regular improvements? How do you make real changes to your email marketing program? As a marketer in charge of generating leads and ROI from maketing, it’s imperative to add some fresh ideas to your existing plan.  Below are few tactics and strategies that will […]

List of Killer Words in B2B Email Subject Lines

As a B2B marketer, I was interested in reading the The 2013 Adestra Subject Line Analysis Report, which published the list of keywords used in email subject lines and its relative performance. The review of email subject lines was found after evaluating over 2 billion global emails. Here’s the two prominent points for B2B Marketers: […]

Boosting ROI Potential of your Email Marketing Program

What’ the best way to generate higher response from your email marketing program? What different are you doing to boost ROI from campaigns? How can you increase response from marketing campaign? Here’s what we would recommend our clients to take their marketing to the next level . Boost Response by Creatign Relevant Content  Generic content […]

Add Phone Numbers of Your Customers – Phone Appending Services

” Are you struggling with incorrect or missing phone numbers of your customers? ” Is bad phone numbers in your database, hurting your productivity? Most B2B marketers frequently face problems with wrong information in customer’s file. The incorrect numbers, or outdated phone numbers results in the wastage of your sales reps time and hurts the […]

Marketing to Niche Audience

  Lead Your Business Transformation  Span Global Services, leader in cutting-edge marketing, data management services, provides strategic marketing consultation for large organizations to SMBs. We provide tailor-made marketing services to companies in search of novel marketing solutions. The end-to-end solutions provided by us are based on market study, research and build with years of perfection. […]

Beyond Data – Data Intelligence & Insights

Big data, data insights, data intelligence is one of the trending topics for both marketers and stakeholders. The reason for the ever-increasing demand for data based metrics, and insights are the fundamental need to understand markets and customer behavior. Many marketers are sitting on a big data without knowing what to do or how to […]

Demand Generation through Email Channel

Client asks: How do we improve our demand generation strategy through email marketing? Starting from the fall of 2007, we’re sending email campaigns to our subscribers, but we responses are mediocre. Our response It’s becoming harder for marketers to acquire leads in a saturated market. Despite the odds, there are ways to increase your brand […]

Evaluate Your Email Marketing Program – Top Questions

During our interaction with our clients, we often help marketers improve the current marketing program. As a starting point, we help them set the objective, prepare the marketing work-flow, and also to measure the final output. Based on our experience in marketing, we’ve created Top 15 points for you to access your marketing. Top 15 […]