How to market Database Services 1:1 with your customers – Part 2

We have already discussed about one aspect: Stay alert. Listen to your customers on every channel in our previous blog How to market 1:1 with your customers – Part 1. Here are the remaining 3 topics: Reach out to your customers where they are mostly found – The moment you hear about your target audience, start […]

How to market Database Service 1:1 with your customers – Part 1

Given the exceptional growth of social channels today, the leading brands are completely transforming their traditional marketing strategies. Everybody is striving to become a customer company by being present wherever their customers are – which is everywhere on the internet. Millions of conversations happen in social media and public communities, and customers heavily rely on […]

There is only one boss — The Customer Company

Tenzin Geychok September 11, 2014

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” This statement made by Sam Walton in 1977 still holds true in today’s technology-driven age, greater than it was few decades ago. Changing technology makes a strong impact on […]

5 top tips to tackle Big data – Part 2

A report from Forrester Research reveals that over 45% of big data deployments are for marketing. However, this doesn’t mean that Marketing should own marketing data and technology all by itself. The marketing teams should recognize the skills IT brings to big data technology choices and deployment. It hence becomes more important for the CMOs […]

5 top tips to tackle Big Data – Part 1

It’s the Big Data era with a great potential for growth, since only less than 10% of companies are using their data in a systematic manner. Web analytics have begun to mature into digital analytics, and the most efficient database marketing strategies are increasingly embraced by digital marketing. To that end, marketers are now able […]