Identify Top 10 and Best B2B Data Providers for Your Business

Identify Top 10 and Best B2B Data Providers for Your Business

Tenzin Geychok April 27, 2021

What is B2B data? Business-to-business data consists of a business-related database that can be used to escalate your sales and marketing campaigns to build and expand lead generation outcomes. Whether it’s demographic or technographic information, it helps your businesses identify high-quality prospects. Technographic data will help in creating a segmented target audience for better business […]

6 Best Practices for Data Appending

6 Best Practices for Data Appending

Mukundan A P April 22, 2021

Marketing campaigns have changed a lot over the few years. In today’s age, you need to own a solid contact database of your customers and potential leads to conduct a successful marketing campaign. The most successful marketers engage their target audiences with excellent content and rely on different kinds of data to determine which information […]

Top Email Appending Mistakes To Avoid

Top Email Appending Mistakes To Avoid

Debottam Dutta April 15, 2021

Having accurate customer contact information is like gold dust for business marketing teams. This allows businesses to get in touch with consumers and B2B contacts directly. Not only does such a communication save time, but it also saves effort in redirecting clients to the business website. A wrongly typed email address or an outdated email, […]

Data-Driven Marketing Trends in 2021 and Beyond

Data-Driven Marketing Trends in 2021 and Beyond

Mukundan A P April 8, 2021

On 8th January 2020, the Duke and Duchess of Sussex stepped down as “senior” royals. And on 9th January 2020, the World Health Organization announced a deadly coronavirus had taken roots in Wuhan, China. A lot has changed since we bid adieu to the year from hell – 2020! But data-driven marketing? It is here […]

Why a brand based research is so vital for a B2B Marketer

Why a brand based research is so vital for a B2B Marketer

Debottam Dutta April 1, 2021

Digital marketing is not just about informing people about your products and services. B2B Marketing is not simply about finding prospects and trying to convert them. A B2B marketer is not just selling a product or a service. He or she is selling an idea which comes wrapped in a brand. When we think of […]