6 Marketing Automation Tips to Scale Your B2B Campaign

6 Marketing Automation Tips to Scale Your B2B Campaign

Mukundan A P October 26, 2021

The proliferation of technology into marketing has transformed enterprises by introducing Martech Stack—a set of tech tools and software used by marketers to enhance their marketing campaigns. Automation is one such Martech that has become an integral component of digital marketing. It has given marketers an effective way to connect with and engage customers in […]

6 Strategies Every Tech Company Must Incorporate for B2B Marketing

6 Strategies Every Tech Company Must Incorporate for B2B Marketing

Tenzin Geychok October 19, 2021

The world of technology rides on the ephemeral tide with one technology replacing another in no time. In such a scenario, technology companies in the B2B sector, who strive hard to reach out to the right decision makers on the right channels through the right resources, may find themselves adrift due to remaining unaligned with […]

How to Leverage Technographics for B2B Sales & Marketing Success

How to Leverage Technographics for B2B Sales & Marketing Success

Mukundan A P October 14, 2021

B2B enterprises today are becoming more and more data-driven as they strive to draw insights and drive actionable business decisions based on relevant information (Fig 1). These actionable insights are then utilized by marketing and sales teams to achieve sustainable conversions and increased revenue. The volume, velocity, and veracity of data (or Big Data) poses […]

6 Tips for Email Marketing During Halloween

6 Tips for Email Marketing During Halloween

Debottam Dutta October 6, 2021

Halloween is a magical time of a year! You can experience a sense of spine-chilling fun as you explore the spookiest corners of your neighborhood and enjoy favorite Halloween traditions — from carving gourds to trick-or-treating with friends. Email marketing is a great way to capitalize on this festive spirit to reach potential customers and […]