5 Killer Demand Generation Strategies for New Brands

5 Killer Demand Generation Strategies for New Brands

Mukundan A P June 29, 2022

Are you starting a new business? Are you looking for the best strategies to promote your products and services and generate more demand? Demand generation is one of the most significant challenges new brands face, especially with multiple well-established competitors. It is challenging to position your brand in the market and build customers’ trust, even […]

What kind of year has 2022 been?

What kind of year has 2022 been?

Tenzin Geychok(Mike) June 22, 2022

What kind of year has 2022 been? People are returning to the workplace as the fear of COVID-19 lessens, and more off-line sales activities such as events, fairs, and face-to-face sales meetings are resurfacing. Does this imply that purchasers will conduct less online research when comparing vendors? No, not at all. 68% of B2B buyers prefer to conduct […]

The B2R2C Marketing Model and What it Means for You

The B2R2C Marketing Model and What it Means for You

Karthikeyan L. (Gary) June 16, 2022

AI-powered bots have served as a helpful interface for navigating the internet. Whether you need to perform a Google search, play music, or get customer support, AI is there for you. Unsurprisingly, AI-enabled bots, voice search devices, and other smart devices also play the middleman in consumers’ purchase decisions. 18% of millennials use Amazon Alexa […]

The Non-Fungible Token (NFT) Mania is Rising: What B2B Marketers Need to Know

The Non-Fungible Token (NFT) Mania is Rising: What B2B Marketers Need to Know

Debottam Dutta June 10, 2022

There’s nothing like a new cryptocurrency trend to leave you scratching your head, wondering what it’s all about. That’s exactly how most of us felt when non-fungible tokens (NFTs) exploded out of the ether last year. From art and tacos to music and toilet paper, these obtuse digital assets have been selling like hotcakes. That […]