Getting results from a comprehensive buyer persona

Getting results from a comprehensive buyer persona

Mukundan A P September 24, 2020

A buyer persona is created to understand the target audience. It is an invaluable tool for every marketer to remain in the competitive B2B trade. It begins with research and analysis to develop the right template. This is the secret to getting results each time the sales team is sent into the field to attain […]

Why Does Your Business Need Sales Enablement Today?

Debottam Dutta September 17, 2020

It is no secret that tasks well-executed are often well-planned. If you offer a systemic plan and provide budgeted resources well in advance, your sales teams will attain their quotas and goals more efficiently. Strategizing on “how tos” as early as possible with “what if” scenarios accounted for, will convert more leads and drive revenue […]

20 Ways to Generate Greater ROI with your Email Lists

20 Ways to Generate Greater ROI with your Email Lists

Mukundan A P September 10, 2020

An email list is typically seen as a list of contacts through which you drive a focused email campaign with all that you got to offer. But you ever had the feeling that the vendor made a lot of promises with their email lists but results were nothing close to what was projected? Well, we all […]

Grow Your Customer Data with Email Appending

Grow Your Customer Data with Email Appending

Debottam Dutta September 9, 2020

Have a great product and an even greater marketing campaign, but still not seeing results? Perhaps, your communique is not reaching the right prospects. Read how email appending can save you. While you may have an exceptional client outreach strategy ready for deployment, it won’t work unless you append your email marketing database. Simply put, […]

5 Email Appending Best Practices

5 Email Appending Best Practices

Mukundan A P September 3, 2020

Building consumer mailing lists is the root of any successful email marketing campaign. Following some of the email appending best practices, businesses can ensure they create, build and manage mailing lists successfully and without feeling unwanted in their consumer’s mail inbox. 1.  Always Start with your Active Customers It is natural for businesses for wanting […]