Email Appending Plugs Decays of Your Ageing B2B Clientele

Email Appending Plugs Decays of Your Ageing B2B Clientele

A business email campaign succeeds on three things: A mind-blowing offer Interesting content The right audience Offers have a short shelf life in the readers’ memory. There are just too many of them flying around to notice all. The content suffers time-decay too, but with higher tolerance. Yet, both of them have a striking range […]

Top Email Appending Mistakes To Avoid

Top Email Appending Mistakes To Avoid

Having accurate customer contact information is like gold dust for business marketing teams. This allows businesses to get in touch with consumers and B2B contacts directly. Not only does such a communication save time, but it also saves effort in redirecting clients to the business website. A wrongly typed email address or an outdated email, […]

Essential Component for Doubling MROI

Essential Component for Doubling MROI

Businesses spend a lot on their marketing budgets with a major focus on email marketing. After all, email marketing allows businesses to get directly in touch with their consumers in a cost-effective way. With Radicati’s Email Statistics report predicting more than 3 billion people will be using email come 2020, the world of email marketing […]

5 Email Appending Best Practices

5 Email Appending Best Practices

Building consumer mailing lists is the root of any successful email marketing campaign. Following some of the email appending best practices, businesses can ensure they create, build and manage mailing lists successfully and without feeling unwanted in their consumer’s mail inbox. 1: Always start with your active customers It is natural for businesses for wanting […]