How Short URLs Play with Your Email Deliverability Reputation

How Short URLs Play with Your Email Deliverability Reputation

Tenzin Geychok February 25, 2021

Short and sleek was all the rage back in the nineties. Mobile companies used to make smaller handsets (smartphones were sci-fi back then) fitting into even smaller pockets. Fast forwarding to the new millennium, email marketing professionals cashed in to this trend by shortening the links they were sending to their online customers. A three-line […]

Quality B2B Email Lists: A Must for Any Marketing Campaign

Quality B2B Email Lists: A Must for Any Marketing Campaign

Debottam Dutta February 18, 2021

In this digital era, all our lives are intertwined and connected because of the internet. Hence, it is only natural for us to use it to boost business prospects. The most efficient way to boost your business prospects via the internet is email. The thought that email marketing is not relevant for today is a […]

Data Profiling to Help you Identify Better Prospects

Data Profiling to Help you Identify Better Prospects

Mukundan A P February 11, 2021

In the current industry phase people are drowning in data. However, no such thing exists as ‘mass audience’. All customers are different from each other, isn’t it? Every customer is unique and wants to be treated likewise. The best solution to treat your customers the way they ought to be treated is Data Profiling. The […]

3 Steps to Data Verification

3 Steps to Data Verification

Debottam Dutta February 4, 2021

Connecting the 3 golden dots of data verification: Focus on email services. Your ability to deliver results is dependent on everything connected to data verification and its accuracy. This post focuses on the golden mean for its services and why you need to pay close attention to it for enhanced email marketing. We help you to […]