In this digital era, all our lives are intertwined and connected because of the internet. Hence, it is only natural for us to use it to boost business prospects.
The most efficient way to boost your business prospects via the internet is email. The thought that email marketing is not relevant for today is a myth. In fact, a study conducted by the Content Marketing Institute revealed that 79% of the respondents believed that email marketing has had a massive role in their B2B business success and is their primary source for content distribution.
Email marketing is one of the primary ways of reaching out, communicating with your potential customers, and ultimately opening your business to a broader audience.
Email is one of the oldest forms of online marketing, and with the number of email accounts out there on the internet, it is not a surprise that emails are still so in demand.
Email lists, simply put are a list of emails that a business organization acquires. It consists of contact information of customers and potential leads who would be interested to know and receive information, updates, and other details about the product, service, solution, or business outlook of the organization sent to them in digital format via emails.
Email lists are an absolute necessity in email marketing because to connect with customers in a quick yet efficient manner; you need to have fully-updated and quality email lists.
Most business organizations make the mistake of building a more extensive email list instead of a small high-quality list. In other words, business organizations often fall into the trap of valuing quantity over quality, thinking that having a bulk of potential leads will help them increase their sales, but that is not the case.
In order to get the best outcomes, you need to have a quality email list. It will allow you to fully engage with the leads even if it means that the list is not as extensive as you would have liked it to be.
Quality Email Lists: Indispensable for a Solid Marketing Strategy
Here are the compelling reasons for choosing quality B2B email lists –
1. Hit the Bull’s Eye
A quality email list is highly targeted. It gives you the details of the possible leads in the field or industry that you are targeting.
A leading and reputed email list provider can create a highly targeted list of potential customers for you based on the type of industry that you wish to target, the size of it, etc. By being able to do this, your job becomes a hundred times easier as you can now directly approach them and engage with them to let them know about your product or service.
2. Higher Conversion Rates = Higher ROI
Since quality B2B email lists are highly targeted, they will help you reach out to those leads that are most likely to be interested in the product or service you offer.
This increases the chances of conversion rates directly translating into higher sales and Returns on Investment (ROI). This also spares you the hassle of getting in the way of people who are and will likely never be interested in what you have to offer. Hence, with reduced workload comes higher ROI.
3. Guaranteed Business Expansion
A quality email list with clean and updated customer data can play a huge role in influencing your business endeavor, and that too quite significantly.
A quality email contact list containing possible leads from your own industry has the guaranteed potential to expand your market reach. It will provide you with more leads so that you can approach and can start with your customer engagement immediately to boost your business prospects without wasting precious time on the lookout.
4. Treat Your Leads as Individuals
A quality email list is ready with industry-specific contacts, which means that this gives you time to work on how you want to engage with the people on the list so that it not only generates more leads but actually increases your chances to win over a potential customer.
One such way is to send emails that are as unique as your leads. Instead of sending mass emails, you can send personalized ones by mentioning the name and the details of the customer, but most importantly, by including relevant content. This will significantly help in locking the attention of the lead.
A personalized message has better chances of creating an impact than just a mass email.
5. One-on-One Approach
One of the essential things that email lists let you do is that it enables you to get in direct contact with your potential customers. With one email, you can easily land directly in their inbox without any hurdles.
As emails are sent to the private inbox of a potential customer and not displayed on the newsfeed or timeline, a quality email list allows you to approach your potential customers on a one-on-one basis.
It’s not by accident that the marketing world treats acquiring email addresses on an equal pedestal to winning over the prospect. This offers you the opportunity to directly communicate with your customers all that you have to offer.
What does it take to Maintain Quality Email Lists?
1. Edit Frequently
To maintain the quality of your email list, you should do routine list maintenance to keep the list updated and to remove the contact details of the people who are not or no longer possible leads. This will keep your focus on potential customers.
2. Re-engage
While scrutinizing your email list, you’ll notice that there are a lot of previously active but now inactive leads in your email list. You can send them an email with the purpose of re-engagement.
There’s a good possibility that they might be interested in your product, service, or solution again as it might have just skipped from their mind.
Secrets to Developing Emails they Just Can’t Resist
How can you develop emails that your leads can’t help but open? Let’s find out –
1. Make them Compelling
While sending the mail to the people on your list, you should always make sure that the subject that you are sending is creative while being informative.
It should generate the viewer’s intrigue by giving the customers a sneak peek of what is awaiting them so that they are interested in starting a conversation with you regarding your product, solution, or service.
2. Make them Relevant
The email subject should have content that is relevant to the needs of your customers and should explain how your product or service is the solution they are looking for.
3. Create a Sense of Urgency
The potential customer whom you are targeting should be compelled to read your email immediately and be intrigued enough to take the call-to-action.
Long emails often fail to generate this kind of response as the potential customer loses attention, so the email should be crisp, intriguing, and to the point.
4. No Beating Around the Bush
While targeting the potential customers on your email list, your content should be precise and should get to the point, i.e., about your product or service or the solution that you are providing.
But this doesn’t mean that just because your content is precise, it needs to be boring or dull. You can use colors, visuals, images, captions, etc. to give your potential customers a sneak peek into what your business organization stands for.
A quality email list is a must-have for your email marketing strategy because it can give you the much-needed leg up in this competitive industry. To get your hands on viable and quality email lists, you need an industry leader like Span Global Services, who has been known to break grounds in Global B2B data management solutions.
The team at Span Global Services understands how vital customer contact data is and how it can be a game-changer for your business prospects, which is why Span Global Services provides you with the necessary valid contact data that will help your business organization in building engagement with potential customers and in planning précised campaigns. This niche data has the power to boost your business endeavor like no other!