6 Tips for Email Marketing During Halloween

6 Tips for Email Marketing During Halloween

Debottam Dutta October 6, 2021

Halloween is a magical time of a year! You can experience a sense of spine-chilling fun as you explore the spookiest corners of your neighborhood and enjoy favorite Halloween traditions — from carving gourds to trick-or-treating with friends. Email marketing is a great way to capitalize on this festive spirit to reach potential customers and […]

Tactics to Fall Back on When Inbound Marketing isn’t Yielding Leads

Tactics to Fall Back on When Inbound Marketing isn’t Yielding Leads

Debottam Dutta September 15, 2021

Business owners the world over grapple with one common pain point – that is their marketing is not working the way it should and is not yielding the right amount of leads. The million-dollar question is how you would fix this problem. The true measure of marketing effectiveness is the number of qualified leads that […]

How is Intent Data Going to be Pivotal in B2B Marketing

How is Intent Data Going to be Pivotal in B2B Marketing

Debottam Dutta August 16, 2021

B2B Marketing is by far data-driven today, and the future of B2B marketing will be more of intent data working in tandem with AI. Today AI is being used to process data generated in high volumes and velocity, typically as a result of humongous consumption of digital content. Intent data is the future of B2B […]

Your Secret Sauce for Successful ABM Campaigns with Customer Data

Your Secret Sauce for Successful ABM Campaigns with Customer Data

Debottam Dutta July 22, 2021

The traditional way of driving business is through leads generation. However, this is more of a reactive form of doing business. The better way to approach marketing would be to go after accounts instead of leads. Here you are more aggressive in your marketing by moving away from a defensive mode of doing business. Instead, […]

B2B Sales Funnel: Getting your Prospects to Become your Valued Clients

B2B Sales Funnel: Getting your Prospects to Become your Valued Clients

Debottam Dutta July 5, 2021

A sales funnel is a crucial element in the sales process. It defines the sequence of steps designed to provide prospects and customers with the information they need to make a buying decision. The first step in this process is often advertising, then comes the sales page or landing page that specifies what you are […]

Best Practices for Maintaining Data Hygiene

Best Practices for Maintaining Data Hygiene

Debottam Dutta June 10, 2021

The rate at which your customer database decays is 30% annually and this is a conservative estimate. Maintaining data hygiene is critical for your business’s success. Find out how you can keep your data clean by following the steps mentioned in this article.   Data is at the core of every business decision these days. […]

Top 7 B2B Technology Data Providers

Top 7 B2B Technology Data Providers

Debottam Dutta May 27, 2021

It’s a data-driven world, and there’s a lot that can go wrong for marketers, especially tech marketers. These professionals are called to walk a rather narrow path where leaning towards either of the extremes can be harmful – ignore data, and you lose lucrative sales opportunities, have volumes of it, and you risk getting drowned. […]

Top Email Appending Mistakes To Avoid

Top Email Appending Mistakes To Avoid

Debottam Dutta April 15, 2021

Having accurate customer contact information is like gold dust for business marketing teams. This allows businesses to get in touch with consumers and B2B contacts directly. Not only does such a communication save time, but it also saves effort in redirecting clients to the business website. A wrongly typed email address or an outdated email, […]

5 reasons why a brand based research is so vital for a B2B Marketer

5 reasons why a brand based research is so vital for a B2B Marketer

Debottam Dutta April 1, 2021

Digital marketing is not just about informing people about your products and services. B2B Marketing is not simply about finding prospects and trying to convert them. A B2B marketer is not just selling a product or a service. He or she is selling an idea which comes wrapped in a brand. When we think of […]

Why Total Addressable Market is an Essential Metric in Your Business Plan

Why Total Addressable Market is an Essential Metric in Your Business Plan

Debottam Dutta March 18, 2021

“Market” is an oceanic term in business. It encompasses a universe within itself and includes consumers of every kind. Total Addressable Market (TAM) also known as Total Available Market, on the other hand, is a usable, revenue-generating chunk out of the “Market” actually available to a business to sell to. When you go to a […]