Right Way to Add Intelligence in Your B2B Customer Databases

Right Way to Add Intelligence in Your B2B Customer Databases

Tenzin Geychok March 25, 2021

Why Does Your Business Need B2B Customer Databases? Businesses like yours are leveraging data-driven strategies to challenge the old marketing norms. This includes a cohesive data-awareness culture to encourage Sales and Marketing wings in seeking new perspectives, take risks, and leverage B2B customer databases to establish a close-knit network for businesses. In the current B2B landscape, businesses are striving to maintain, develop and […]

Why Total Addressable Market is an Essential Metric in Your Business Plan

Why Total Addressable Market is an Essential Metric in Your Business Plan

Debottam Dutta March 18, 2021

“Market” is an oceanic term in business. It encompasses a universe within itself and includes consumers of every kind. Total Addressable Market (TAM) also known as Total Available Market, on the other hand, is a usable, revenue-generating chunk out of the “Market” actually available to a business to sell to. When you go to a […]

How Does GDPR Affect B2B Data?

How Does GDPR Affect B2B Data?

Mukundan A P March 11, 2021

Does your B2B data enable you to effectively utilise the GDPR advantage? If you don’t have an immediate answer to that, you are already late. Of course, you have taken all the measures to get complied. But does your ROI benefit from the on-going changes? Admit it – the impeccable lead quality thanks to GDPR […]

What is Data Profiling

What is Data Profiling

Debottam Dutta March 4, 2021

“Data is the new oil. It’s valuable, but if unrefined, it cannot really be used” – this quote by the mathematician Clive Humby perfectly signifies the necessity of fine-tuning data and maintaining optimum quality. Bad data can wreck your business decisions, waste vital resources, and eat up a considerable chunk of revenue. According to an […]