Your Secret Sauce for Successful ABM Campaigns with Customer Data

Your Secret Sauce for Successful ABM Campaigns with Customer Data

Debottam Dutta July 22, 2021

The traditional way of driving business is through leads generation. However, this is more of a reactive form of doing business. The better way to approach marketing would be to go after accounts instead of leads. Here you are more aggressive in your marketing by moving away from a defensive mode of doing business. Instead, […]

Comprehensive Marketing Strategies for Food & Beverage Business

Comprehensive Marketing Strategies for Food & Beverage Business

Mukundan A P July 19, 2021

The average net worth of the food and beverage industry has increased exponentially due to advancements in technology and rapid changes in the marketplace for content. Just like any other industry, there are many different types of customers looking for good food and beverages from restaurant chains the world over. Knowing who your potential customer […]

Using Data to Yield Better Outcomes for Lead Generation Strategies

Using Data to Yield Better Outcomes for Lead Generation Strategies

Tenzin Geychok July 12, 2021

Data can be your perfect resource to reap the benefits of lead generation. In this blog, we help you discover the best practices for turning your data into valuable information about your prospects and learn how customer data will help you generate and nurture leads. Whether you’re a small business owner, a marketing specialist, or […]

B2B Sales Funnel: Getting your Prospects to Become your Valued Clients

B2B Sales Funnel: Getting your Prospects to Become your Valued Clients

Debottam Dutta July 5, 2021

A sales funnel is a crucial element in the sales process. It defines the sequence of steps designed to provide prospects and customers with the information they need to make a buying decision. The first step in this process is often advertising, then comes the sales page or landing page that specifies what you are […]