How B2B marketers are using data to segment email campaigns

How B2B marketers are using data to segment email campaigns

We talk of so many aspects of digital marketing. There are websites, there are blogs, people have their social media campaigns, and there are email marketing campaigns. But if we think of the rudimentary digital marketing of a decade or two back, we will see that emails were an important weapon in the marketing arsenal […]

Matching your Buyer’s Journey with evolved Keyword research

Matching your Buyer’s Journey with evolved Keyword research

Buyers are getting smarter. They now have the luxury of easily available information (Thank you Google!) to solidify their purchasing decisions. Buyers are also getting impatient and want to spend as less time as possible to get the best possible results. Search engines such as Google, Bing and Yahoo, have over the years modified search […]

Get set with email attribution for better ecommerce marketing

GDPR has made acknowledgments harder and prospecting a tad difficult, even for seasoned digital marketers. How useful are expensive but dedicated automated tools to measure data entry points? The customer’s digital journey decoded The digital marketing funnel just got denser. Senior leaders are constantly required to create new approaches to engage people and focus on […]

Why do professional audiences appreciate video in email marketing?

Why do professional audiences appreciate video in email marketing?

An interactive medium like the video is already being incorporated by big and small companies to be in the spotlight. Nearly 63% of businesses use it, why not you? Sustaining business with videos Today, professional audiences appreciate video in email marketing primarily because they get to ‘see’ and ‘read’ at the same time. According to […]

The Biggest Email Marketing Campaign Challenges

The Biggest Email Marketing Campaign Challenges

Online marketing still depends hugely on the success of the email marketing campaigns. Even with social media avenues and all other channels, email still reigns supreme when it comes to B2B marketing. But the dynamic nature of the online marketing makes the environment challenging. With changing expectations of the clients and evolving standards of marketing, […]

Marketing in the post GDPR Era – 8 ways to optimize your MROI

Marketing in the post GDPR Era – 8 ways to optimize your MROI

Customer communications is one of the core pillars without which businesses will fail to thrive. While GDPR might come across as an extreme data regulation law, directly impacting customer communications, in actuality there are just 3 areas that marketers need to be concerned about. Once the right measures are put into place, optimizing marketing communications […]

Dreamforce 2015 – Where Pleasure and Profession Go Hand-in-Hand

Ones who believe in the “work hard, party harder” principle – please come in line. Dreamforce 2015 is the place for you this September. With ample of opportunities to network and exhibit alongside greats from all over the world, the cloud systems expo promises to deliver a lifetime’s experience for both businesses and attendees. Dreamforce […]

Leading the List Building Revolution – Webinars

A list building campaign only suffers when it fails to meet readers’ expectations. If your readers can’t engage themselves in the content you provide, you are doing it wrong. A wise man once said, “There is no such thing as a free lunch”. But that surely hasn’t deterred Man from searching it – even in […]

Adding Colors of Independence to Your Email Marketing Space

Your email face is much different than the one you use to interact with your clients directly. Even top honchos of digital marketing are troubled by this unlikeliness. Business emails are considered to be intrusions into a recipient’s private inbox space. Keeping that in mind, email marketing campaigns have to be specific and relevant to […]

How Technology Lists Improved My Business

All Roads Lead to Technology Lists The Background: 60% of all organic clicks go to the first 3 results displayed on the search engine results page (SERP). Business websites with 401-1000 web-pages generate 6-times more leads than websites with 50-100 pages. Posts with more than 1500 words are more popular on Twitter and Facebook. Who […]