Christmas is round the corner and the festive disposition is already aglow. Amid all the joy and celebration, Christmas time is also a period when businesses are up on their toes to leverage the holiday season and engage their prospects. The goal is to generate more leads, some of whom will become loyal customers in future.
In this post, we will throw some light on 10 lead generating tips with email marketing during Christmas.
10 Tips to Generate More Leads with Christmas Email Marketing
1. Have a dedicated design strategy
The days of “Wishing you a Merry Christmas! From ‘Father’ & Sons” are long gone now. Today’s market is a competitive and you have to stand out from your competitors. Therefore, give your best in planning the perfect Christmas email campaign and stick to the plan of action.
2. Add super cool subject lines and preheader text
Subject lines create the first impression. And the first impression is the last impression. The value of your email can be gauzed at once with the subject line. Also, the various KPIs like open rate, click through rate, and conversion rate will have better score with an eye-catching subject line. Same is true for the preheader text, which creates the second impression. And it can also become the last if it is not impressive enough.
In addition to creating a super cool subject line and a preheader text, do not keep the Christmas fervor on the back burner. Remember, relevance always comes before elegance.
3. No bragging and promoting
Do not spoil the holiday spirit by harping on the tune your success. Although you can be promotional to some extent, but it should have some value proposition for the customer. As a business, you must utilize the Christmas email to spread festive cheer and express gratitude for the subscriber’s commitment to your success.
4. Be concisely creative
Your aim is to strike the festive chord with your audience. It is a delicate ground that requires you to do something that nobody else has done. This brings creativity into the picture. But do not extend your creativity to such an extent that your email becomes too lengthy and tedious. Keep it short, simple, and yet attractive. Use different forms of content like images, videos, gifs, emoji’s, etc. apart from using test. For example, take a look at the following email from Canva:
5. Create hyper-personalized dynamic content
Personalization is much more than just using the subscriber’s name in the email. The ability to show precise material based on who opens your email is the pinnacle of personalization. Using dynamic content in conjunction with custom fields will allow you to modify your material like never before. Custom fields give additional information about your email list. As an example, a custom field may be customers’ name, birthdate, gender, or age.
6. Create Christmas-exclusive subscription forms and landing pages
Christmas is ideal not only for increasing seasonal sales but also for growing your email list. To do so, develop an attractive subscription form for your prospects that offers a compelling value proposition in exchange for their email addresses. Furthermore, you must direct your seasonal visitors to your landing pages in order to convert them. Try creating holiday-specific landing pages that will give a consistent customer experience for your subscribers.
7. Design exquisite visuals
Subscribers, consciously or subconsciously, expect to see high-resolution visuals of Christmas, like trees, Santa Claus, snowflakes, etc. However, just because it is the holidays does not mean you have to overindulge. For B2B audience, keep your Christmas graphics to a minimum. A subtle image or video works far better than a colorful charade! For example, the following email from Cabela’s Inc.
Source: Cabela’s Inc
8. Create actionable Christmas CTAs
Adding the appropriate CTA in the proper spot will make a huge difference in your click-through rate. Consider three factors while creating your Christmas CTAs: position, color, and content. The position of your CTA, in particular, has a significant impact on whether or not your email subscriber will click on it.
Also, remember to choose the correct color. Bright colors are the ideal choice for CTAs on white backgrounds. And for colorful background, use white or black based on which one renders more clarity.
9. Time your email sending perfect
The open, click, and conversion metrics are highly dependent on when you are sending the Christmas email. Christmas emails are sent at three different times—the pre-Christmas time, the Christmas Day, and the post-Christmas time, each having its own purpose and outcome. In the pre-Christmas days, gifts, ideas and resources are delivered. The idea is to showcase yourself as a helper. On Christmas day, your target audience is quite small as most of the people are busy with family and celebrations. And the post-Christmas campaign is nothing but a pre-New Year campaign!
10. Automate the Christmas Email Campaign
Leveraging Automation, you can not only create Christmas-related campaigns based on subscribers’ behavior, but also time those emails based on subscribers’ time zone. Automation is a great time saving technology. Moreover, it allows your workforce to apply their efforts in a more creative and cognitive manner while leaving aside redundancy for itself.
Christmas brings great opportunity to generate leads. Make sure to leverage these 10 tips to create powerful campaigns that brings about mutual success for you and your prospects.