8 Effective Tips to Design Visually Appealing Emails

8 Effective Tips to Design Visually Appealing Emails

Mukundan A P December 28, 2021

Professionals working in companies all over the world receive more than 120 emails per day on an average. The following graph shows the number of emails sent and received worldwide from 2017 to 2025, 333.2 is the value estimated for the upcoming year. Source: Statista These numbers are intimidating and might even demotivate a marketer into […]

How to Write an Amazing Sales Email in 7 Easy Steps?

How to Write an Amazing Sales Email in 7 Easy Steps?

Debottam Dutta December 20, 2021

About 306 billion emails are sent and received each day. A working professional, therefore, must be receiving more than hundreds of emails per day, on an average. Are all of these emails opened and responded? With an open rate of 15-25% considered healthy across industries, it can be said that less than half of the […]

Why Firmographic Data is Critical for Sales and Marketing Success

Why Firmographic Data is Critical for Sales and Marketing Success

Mukundan A P December 13, 2021

B2B visitors are hard to please. Even when they’re sure about a proposition, most of them would still abandon without signing up if there is even a speck of doubt or skepticism in their minds. Predicting their behavior and motivation, therefore, is a tough nut to crack. What if you could figure out which of […]

Top 10 Christmas Email Marketing Tips For Lead Generation

Top 10 Christmas Email Marketing Tips For Lead Generation

Tenzin Geychok December 3, 2021

Christmas is round the corner and the festive disposition is already aglow. Amid all the joy and celebration, Christmas time is also a period when businesses are up on their toes to leverage the holiday season and engage their prospects. The goal is to generate more leads, some of whom will become loyal customers in […]