5 Hottest Trends in Lead Generation in 2022

5 Hottest Trends in Lead Generation in 2022

Debottam Dutta August 25, 2022

If you’ve been in the B2B space for long enough, you know lead generation has changed dramatically since the onset of the pandemic. The sales pipeline has diminished noticeably, and so has the win rate, thanks to the delayed purchasing cycles during the pandemic. But that’s not all. The physical distancing regulations also pushed B2Bs […]

5 Green Ways to Adopt Green and Lean Marketing

5 Green Ways to Adopt Green and Lean Marketing

Mukundan A P August 16, 2022

We’re celebrating yet another World Environment Day with the solemn pledge to protect, save, and do “acts of green”. This year’s message is “EAT. THINK. SAVE (Reduce Your Footprint)”. Commitment to a greener environment has never been more obvious. The growing concern for global warming has led to people making more intelligent and sustainable purchase […]

4 Proven Inbound Marketing Strategies For B2B Business

4 Proven Inbound Marketing Strategies For B2B Business

Karthikeyan L. (Gary) August 12, 2022

If there is one component every B2B marketing should have in their marketing mix, it is inbound marketing. Inbound marketing leads interested prospects to you instead of your brand approaching them first through ads or promotional posts. Since you provide value first and convert them later, inbound marketing has a much higher conversion rate than outbound […]

Why a Solid MarTech Stack is a Must for Business Success in 2022?

Why a Solid MarTech Stack is a Must for Business Success in 2022?

Karthikeyan L. (Gary) August 5, 2022

Be it a new business or an established one; it has to deal with a ton of questions on the marketing front. What will your marketing team look like six or twelve months from now? How many customers will you add? What new technologies, processes, and data will you need? While you may not have […]