Given the competitive and dynamic business environment, businesses need to grow and constantly evolve to survive. Unfortunately, though many companies realize this, they are unsure of how to pursue this growth. Here is where pursuing effective business growth strategies offers the much-needed sense of direction for the company. After all, a rudderless ship never reaches …
Chief executive officers are the top decision-makers for most companies. And so, arming yourself with a CEO email address list can prove to be a successful marketing strategy. By targeting C-level personas directly, you can drive lead generation effectively. But this is easier said than done. Getting a reliable list of CEO email addresses can …
How to Find CEO Email Addresses and Drive Your Conversion Rates Read More »
While running an email marketing campaign, you do not want your message to land in front of the wrong person. That is why targeted mailing lists are so important for a business. They help you get your message to the right prospect, at the right time. A targeted mailing list allows you to qualify prospects, get to know …
13 Types of Targeted Mailing Lists Every Marketer Must Know About Read More »
If there is one component every B2B marketing should have in their marketing mix, it is inbound marketing. Inbound marketing leads interested prospects to you instead of your brand approaching them first through ads or promotional posts. Since you provide value first and convert them later, inbound marketing has a much higher conversion rate than outbound …
4 Proven Inbound Marketing Strategies For B2B Business Read More »
Be it a new business or an established one; it has to deal with a ton of questions on the marketing front. What will your marketing team look like six or twelve months from now? How many customers will you add? What new technologies, processes, and data will you need? While you may not have …
Why a Solid MarTech Stack is a Must for Business Success in 2022? Read More »
AI-powered bots have served as a helpful interface for navigating the internet. Whether you need to perform a Google search, play music, or get customer support, AI is there for you. Unsurprisingly, AI-enabled bots, voice search devices, and other smart devices also play the middleman in consumers’ purchase decisions. 18% of millennials use Amazon Alexa …
The B2R2C Marketing Model and What it Means for You Read More »
Many companies use Amazon Web Services (AWS) for a variety of reasons. AWS offers businesses a flexible computing environment, which is cost-effective and scalable. Businesses who are looking for the best value for their investments will find it with AWS because you only pay for what you use. Plus, Amazon offers many different services. We …
Technically speaking, lead data intelligence is mining information on your prospects to shorten your sales cycle. Through lead intel, you can figure out your prospect’s engagement levels with your brand, which gives you their purchase propensity. Once you know how close or far they are from conversion, you can come up with personalized strategies for …
The average net worth of the food and beverage industry has increased exponentially due to advancements in technology and rapid changes in the marketplace for content. Just like any other industry, there are many different types of customers looking for good food and beverages from restaurant chains the world over. Knowing who your potential customer …
Comprehensive Marketing Strategies for Food & Beverage Business Read More »
