Powerful Strategies to Boost Business Growth
Given the competitive and dynamic business environment, businesses need to grow and constantly evolve to survive. Unfortunately, though many companies realize this, they are unsure of how to pursue this growth. Here is where pursuing effective business growth strategies offers the much-needed sense of direction for the company. After all, a rudderless ship never reaches […]
How to Find CEO Email Addresses and Drive Your Conversion Rates
Chief executive officers are the top decision-makers for most companies. And so, arming yourself with a CEO email address list can prove to be a successful marketing strategy. By targeting C-level personas directly, you can drive lead generation effectively. But this is easier said than done. Getting a reliable list of CEO email addresses can […]
13 Types of Targeted Mailing Lists Every Marketer Must Know About
While running an email marketing campaign, you do not want your message to land in front of the wrong person. That is why targeted mailing lists are so important for a business. They help you get your message to the right prospect, at the right time. A targeted mailing list allows you to qualify prospects, get to know […]
4 Proven Inbound Marketing Strategies For B2B Business
If there is one component every B2B marketing should have in their marketing mix, it is inbound marketing. Inbound marketing leads interested prospects to you instead of your brand approaching them first through ads or promotional posts. Since you provide value first and convert them later, inbound marketing has a much higher conversion rate than outbound […]
Why a Solid MarTech Stack is a Must for Business Success in 2022?
Be it a new business or an established one; it has to deal with a ton of questions on the marketing front. What will your marketing team look like six or twelve months from now? How many customers will you add? What new technologies, processes, and data will you need? While you may not have […]
The B2R2C Marketing Model and What it Means for You
AI-powered bots have served as a helpful interface for navigating the internet. Whether you need to perform a Google search, play music, or get customer support, AI is there for you. Unsurprisingly, AI-enabled bots, voice search devices, and other smart devices also play the middleman in consumers’ purchase decisions. 18% of millennials use Amazon Alexa […]
Best 10 Fortune 500 Companies that use AWS
Many companies use Amazon Web Services (AWS) for a variety of reasons. AWS offers businesses a flexible computing environment, which is cost-effective and scalable. Businesses who are looking for the best value for their investments will find it with AWS because you only pay for what you use. Plus, Amazon offers many different services. We […]
Why Data Quality Matters to Your Sales Strategy
Technically speaking, lead data intelligence is mining information on your prospects to shorten your sales cycle. Through lead intel, you can figure out your prospect’s engagement levels with your brand, which gives you their purchase propensity. Once you know how close or far they are from conversion, you can come up with personalized strategies for […]
Comprehensive Marketing Strategies for Food & Beverage Business
The average net worth of the food and beverage industry has increased exponentially due to advancements in technology and rapid changes in the marketplace for content. Just like any other industry, there are many different types of customers looking for good food and beverages from restaurant chains the world over. Knowing who your potential customer […]
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