6 5 Tips to Scale Your B2B Campaigns With Marketing Automation

6 5 Tips to Scale Your B2B Campaigns With Marketing Automation

Mukundan A P October 26, 2021

The proliferation of technology into marketing has transformed enterprises by introducing Martech Stack—a set of tech tools and software used by marketers to enhance their marketing campaigns. Automation is one such Martech that has become an integral component of digital marketing. It has given marketers an effective way to connect with and engage customers in […]

6 Strategies Every Tech Company Must Adopt for Growth

6 Strategies Every Tech Company Must Adopt for Growth

Tenzin Geychok October 19, 2021

The world of technology rides on the ephemeral tide with one technology replacing another in no time. In such a scenario, technology companies in the B2B sector, who strive hard to reach out to the right decision makers on the right channels through the right resources, may find themselves adrift due to remaining unaligned with […]

Where product marketing teams can leverage tech adoption intelligence

Where product marketing teams can leverage tech adoption intelligence

Mukundan A P August 9, 2021

As a product marketing team, you need to understand what technology your customers are using and how they adopt it. Tech adoption intelligence provides actionable intelligence for business decision-makers who need it and marketers alike. As a tech marketer, tech adoption intelligence is your doorway to reach out to technology user in the moment of […]

The Most Practical Measures to Boost Your Technology Users List Potential

The Most Practical Measures to Boost Your Technology Users List Potential

Tenzin Geychok December 24, 2020

The technology users list currently under your disposal serves as the readymade access port to your ideal buyer market. But even the chosen ones have their best picks. Connecting to prospects who connect with you is the basis on which each targeted user-group (install-base) is evaluated upon. High time for you to do the same, […]

What Ageing Automobile Mammoths Can Learn from Data-driven Marketing

What Ageing Automobile Mammoths Can Learn from Data-driven Marketing

To notch up your marketing gear to the expectations of today’s elite prospects, you need the accurate edge of data-driven marketing. There is a plague in the supercar arena. Today’s elite buyers are not really satisfied with just owning a supercar. Practicality is surpassing the joys of pursuing the dream design, and people are getting […]

B2B Businesses: Expect the best from European and US Tech market in 2018

B2B Businesses: Expect the best from European and US Tech market in 2018

The Tech Market in 2018 According to Forrester, the growth in purchases of technology software, hardware, and services by European businesses and government measured in Euros will increase by 2.2 percent in 2018, while for the USA they will face a growth ratio of 4.8% in 2017 and 5.2% in 2018. Highlight of the European Tech […]

Automated Account-based Marketing | Our Demonstration @ CeBIT Australia

Automated Account-based Marketing | Our Demonstration @ CeBIT Australia

A decade down the line, just-out Apple smartphones may still be the craze. Yet chances are, you might actually have to buy your first iPhone 24s from a robot! Not a walking-talking robot, but the kind which anticipates your mood swings better than you. Automation – that’s what is baking the big cookies in B2B […]

Digital Marketing has a New Buzzword for Serious Businesses

Digital Marketing has a New Buzzword for Serious Businesses

Hold the presses, ladies and gentlemen of marketing! Your paid media and third party posting budgets are way too high. Choosing the right contact channels (even after advanced target research) is not enough to rope in modern B2B prospects. Last time I checked, most of your customers were amazed by the simple and user-friendly interface […]

A Complete Guide to Event Lead Generation

Technology Intelligence Trends 101: In our earlier episodes, we had a look at how not to repeat the Pokemon GO mistake, had a Game of Thrones breakdown of 2017’s content marketing trends, and saved the digital kind from a robot army invasion.  READ S01E01 | Avoiding the Pokemon GO Disaster READ S01E02 | 2017 Content […]

Digital Marketing Gurus Speak on 2016’s Golden Goose Chase – ChatBots: S01E03

Technology Intelligence Trends 101: S01 E03 In Span Global Services’ lead-up for #RoadtoDF16, we will be talking about the latest happenings in the technology fora and our respective takes on each topic. In our last episode, we spoke about the coming year’s content marketing trends. This time, we are going futuristic. It’s a robot army […]