Branded Apps are Solving No Purpose

Branded Apps are Solving No Purpose

Mukundan A P December 31, 2020

There are apps, and there are apps: some that solve problems, some that don’t. The problem in hand is that the mobile apps market is saturating and the once “gold rush” enthusiasm over digital marketing through mobile apps is coming to an end. And only poor digital brand management is to be blamed for that. […]

The Most Practical Measures to Boost Your Technology Users List Potential

The Most Practical Measures to Boost Your Technology Users List Potential

Tenzin Geychok December 24, 2020

The technology users list currently under your disposal serves as the readymade access port to your ideal buyer market. But even the chosen ones have their best picks. Connecting to prospects who connect with you is the basis on which each targeted user-group (install-base) is evaluated upon. High time for you to do the same, […]

The Challenges of Email Marketing Campaign

The Challenges of Email Marketing Campaign

Debottam Dutta December 17, 2020

Online marketing still depends hugely on the success of the email marketing campaigns. Even with social media avenues and all other channels, email still reigns supreme when it comes to B2B marketing. But the dynamic nature of the online marketing makes the environment challenging. With changing expectations of the clients and evolving standards of marketing, […]

Assemble Customer Insights for Relevant Marketing

Assemble Customer Insights for Relevant Marketing

Mukundan A P December 10, 2020

It is vital for every organization to increase revenues for growth. At some point in the sales journey, there will be a necessity to engage new clients. You will need to get out of the comfort zone and create a new ICP based on who can afford your products. This will allow marketing efforts to […]

5 Reasons Why You Should Start Email Marketing Strategy

5 Reasons Why You Should Start Email Marketing Strategy

Debottam Dutta December 3, 2020

Using emails to communicate your marketing message to a target audience is called email marketing. It is a direct form of advertising with an intention to promote your products and services. Email marketing is now adopted religiously by internet marketers around the world. The 5 points below explains the benefits of adopting email marketing and […]