The B2R2C Marketing Model and What it Means for You
AI-powered bots have served as a helpful interface for navigating the internet. Whether you need to perform a Google search, play music, or get customer support, AI is there for you. Unsurprisingly, AI-enabled bots, voice search devices, and other smart devices also play the middleman in consumers’ purchase decisions. 18% of millennials use Amazon Alexa […]
How Is Artificial Intelligence Reshaping The Email Marketing World?
Email is a critical part of how all organizations communicate, but the system is flawed by two limitations: spam and poor deliverability. To utilize email addresses for campaigns that others can trust, you must first take steps to create a sender reputation through built-in anti-spam measures such as Sender Policy Framework (SPF) and Domain Key […]
How to Use AI In Your Lead Generation Efforts
Introduction Artificial Intelligence will be the ultimate version of Google – A search engine that would know exactly what you wanted before you even expressed your desires and would deliver it to you AI is gaining such prominence that 78% of brands either have already implemented or are willing to implement AI in their business […]
