The Biggest Email Marketing Campaign Challenges

The Biggest Email Marketing Campaign Challenges

Online marketing still depends hugely on the success of the email marketing campaigns. Even with social media avenues and all other channels, email still reigns supreme when it comes to B2B marketing. But the dynamic nature of the online marketing makes the environment challenging. With changing expectations of the clients and evolving standards of marketing, […]

5 Reasons Why You Should Adopt Email Marketing Strategy

5 Reasons Why You Should Adopt Email Marketing Strategy

Using emails to communicate your marketing message to a target audience is called email marketing. It is a direct form of advertising with an intention to promote your products and services. Email marketing is now adopted religiously by internet marketers around the world. The 5 points below explains the benefits of adopting email marketing and […]

Four scenarios in which a mailing list could turn from an asset to a liability

Four scenarios in which a mailing list could turn from an asset to a liability

No digital marketer today can do without email marketing. A lot of effort goes towards creating an effective targeted email list so that B2B communications can be done effortlessly. Emails are not used only for promotion. They are also used for sharing blogs and opinion pieces with the recipients of a direct mailing list. All […]

What are 360-Degree Buyer Connections and How to Develop Them?

What are 360-Degree Buyer Connections and How to Develop Them?

Mukundan A P November 19, 2020

How well do businesses know their clientele? Even though every organization has its version of a perfect customer, it is not enough to skim through the surface of their personalities. You have to gain an in-depth knowledge of prospects, tailor offerings accordingly, and reach out to them on their terms. While this may sound overwhelming, […]

Email Appending Plugs Decays of Your Ageing B2B Clientele

Email Appending Plugs Decays of Your Ageing B2B Clientele

A business email campaign succeeds on three things: A mind-blowing offer Interesting content The right audience Offers have a short shelf life in the readers’ memory. There are just too many of them flying around to notice all. The content suffers time-decay too, but with higher tolerance. Yet, both of them have a striking range […]

CEO Mailing List For A Distinct Advantage Over Competitors

CEO Mailing List For A Distinct Advantage Over Competitors

Mukundan A P November 5, 2020

Accumulate, Store And Procedure Data About Your Customers With CEO Email List CEO email database will reduce the amount of time you spend managing data by offering you a suitable database, so you don’t go out and start searching for the audience. A simple available and straightforward database of agreement data will carry daylight into […]

Matching your Buyer’s Journey with evolved Keyword research

Matching your Buyer’s Journey with evolved Keyword research

Buyers are getting smarter. They now have the luxury of easily available information (Thank you Google!) to solidify their purchasing decisions. Buyers are also getting impatient and want to spend as less time as possible to get the best possible results. Search engines such as Google, Bing and Yahoo, have over the years modified search […]

How List Building Cuts Down Prospect Acquisition Cost

How List Building Cuts Down Prospect Acquisition Cost

Mukundan A P October 8, 2020

B2B buyers of today are savvier. Fancy copies and propositions like “our business is better than ABC” to win sales do not work anymore. B2B buyers demand personalized offers and solutions to finalize business deals. Need more sales? Get personal. How? You build a list. What is List Building? In simple terms, list building refers […]

5 Email Appending Best Practices

5 Email Appending Best Practices

Mukundan A P September 3, 2020

Building consumer mailing lists is the root of any successful email marketing campaign. Following some of the email appending best practices, businesses can ensure they create, build and manage mailing lists successfully and without feeling unwanted in their consumer’s mail inbox. 1.  Always Start with your Active Customers It is natural for businesses for wanting […]

Marketing in the post GDPR Era – 8 ways to optimize your MROI

Marketing in the post GDPR Era – 8 ways to optimize your MROI

Mukundan A P August 20, 2020

Customer communications is one of the core pillars without which businesses will fail to thrive. While GDPR might come across as an extreme data regulation law, directly impacting customer communications, in actuality there are just 3 areas that marketers need to be concerned about. Once the right measures are put into place, optimizing marketing communications […]