The Role of Email Personalization in Improving Open and Click-Through Rates
There are more than 4 billion active email users worldwide, and they send around 350 billion emails daily. That is why email marketing continues to be relevant among the channels like social media, websites, and content. But with an average person receiving hundreds of emails every day, campaigns are plagued with poor metrics like low email […]
How to Optimize Your B2B SaaS Email Subject Lines for Better Open Rates?
So you’ve carefully segmented your user base and nailed a personalized marketing copy? But to ensure your users consume your content, you must ace a few crucial words. These words will determine if your email will receive the attention it deserves or land in your recipient’s spam folder. No, we’re not talking about adding a […]
The Future of Email Marketing and Emerging Trends
The rise of digital marketing saw unprecedented growth globally. With an estimated growth of $786.2 billion by 2026, the industry offers immense potential for anyone breaking into the field. However, with more than 4 billion email users, almost half of the entire world’s population, email marketing offers a significant boost for businesses if used correctly. […]
Why Big Data is a Big Deal in Email Marketing in 2023
If you look at B2B marketing trends over the recent years, two buzzwords stand out: big data and email marketing. It is not news that email marketing is one of the most profitable B2B marketing strategies out there. And big data is now considered a vital component for running and growing a business. So, what […]
10 Killer Email Marketing Statistics That Prove Its Mettle
The B2B landscape is divided between believers and non-believers of email marketing. On one end, you have several marketing experts who laud this channel. At the same time, others question its relevance in today’s age of social and professional networking. In such a scenario, how do you decide the prowess of a tried and tested […]
Email Marketing Guide for Attorneys
Attracting a steady stream of clients is one of the most prominent challenges attorneys face today. This industry has heavily depended on referrals and word-of-mouth to keep its business thriving. But now, with the digital revolution, it is time to implement a new strategy- email marketing. Research finds that by 2025, there will be 4.6 […]
7 Best Practices of Email Design to Follow
There are 4 billion-plus active email users worldwide, making email an inseparable part of companies’ digital marketing efforts. But your audience receives hundreds of emails daily, so getting them to open a promotional email isn’t easy. That is why email design is so important. Your email design decides whether or not the recipient will open and read your email, […]
5 Winning Ways to Include Social Media in Your Email Marketing
With an impressive ROI of $36 for every dollar spent, emails rule the marketing world. It not only helps generate new leads in the sales funnel but also focuses on keeping existing customers engaged. But do you know that email marketing isn’t the only high scorer in marketing? Email marketing has new competition in town […]
Top 10 Ways To Grow Your B2B Marketing Email List In 2022
Did you know that you can earn at least $36 for every $1 spent on e-mail marketing? Yes, B2B email marketing lists are the most effective communication channel for any brand or company. They can help you build a large and robust customer base in no time. But for that, you need to have an […]
5 Green Ways to Adopt Green and Lean Marketing
We’re celebrating yet another World Environment Day with the solemn pledge to protect, save, and do “acts of green”. This year’s message is “EAT. THINK. SAVE (Reduce Your Footprint)”. Commitment to a greener environment has never been more obvious. The growing concern for global warming has led to people making more intelligent and sustainable purchase […]
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