Give Wings to your Customer Retention Strategies with Email Marketing

Give Wings to your Customer Retention Strategies with Email Marketing

Mukundan A P June 30, 2021

Customer retention is always a top priority for any company. It’s important to build long-lasting relationships with customers, and it can lead to increased revenue. However, achieving that goal can be difficult, especially if the company doesn’t have enough money or time to dedicate specifically for customer retention. Fortunately, there are several ways you can […]

Breaking myths about the ideal customer profile

Breaking myths about the ideal customer profile

Mukundan A P May 13, 2021

As successful strategies work in the digital space, we learn hard-core lessons about identifying real customers. Based on their buying pattern, an ideal profile is carefully made to target others. Because of myths surrounding their specific characteristics, at times, strategies do not bring desired results. ‘If a customer complains he may not return’ is precisely […]

5 reasons why a brand based research is so vital for a B2B Marketer

5 reasons why a brand based research is so vital for a B2B Marketer

Digital marketing is not just about informing people about your products and services. B2B Marketing is not simply about finding prospects and trying to convert them. A B2B marketer is not just selling a product or a service. He or she is selling an idea which comes wrapped in a brand. When we think of […]

Why Total Addressable Market is an Essential Metric in Your Business Plan

Why Total Addressable Market is an Essential Metric in Your Business Plan

“Market” is an oceanic term in business. It encompasses a universe within itself and includes consumers of every kind. Total Addressable Market (TAM) also known as Total Available Market, on the other hand, is a usable, revenue-generating chunk out of the “Market” actually available to a business to sell to. When you go to a […]

Quality B2B Email Lists: A Must-have in Any Marketing Campaign

Quality B2B Email Lists: A Must-have in Any Marketing Campaign

In this digital era, all our lives are intertwined and connected because of the internet. Hence, it is only natural for us to use it to boost business prospects. The most efficient way to boost your business prospects via the internet is email. The thought that email marketing is not relevant for today is a […]

Get set with email attribution for better ecommerce marketing

Get set with email attribution for better ecommerce marketing

GDPR has made acknowledgments harder and prospecting a tad difficult, even for seasoned digital marketers. How useful are expensive but dedicated automated tools to measure data entry points? The customer’s digital journey decoded The digital marketing funnel just got denser. Senior leaders are constantly required to create new approaches to engage people and focus on […]

The Biggest Email Marketing Campaign Challenges

The Biggest Email Marketing Campaign Challenges

Online marketing still depends hugely on the success of the email marketing campaigns. Even with social media avenues and all other channels, email still reigns supreme when it comes to B2B marketing. But the dynamic nature of the online marketing makes the environment challenging. With changing expectations of the clients and evolving standards of marketing, […]

5 Reasons Why You Should Adopt Email Marketing Strategy

5 Reasons Why You Should Adopt Email Marketing Strategy

Using emails to communicate your marketing message to a target audience is called email marketing. It is a direct form of advertising with an intention to promote your products and services. Email marketing is now adopted religiously by internet marketers around the world. The 5 points below explains the benefits of adopting email marketing and […]

Four scenarios in which a mailing list could turn from an asset to a liability

Four scenarios in which a mailing list could turn from an asset to a liability

No digital marketer today can do without email marketing. A lot of effort goes towards creating an effective targeted email list so that B2B communications can be done effortlessly. Emails are not used only for promotion. They are also used for sharing blogs and opinion pieces with the recipients of a direct mailing list. All […]

What are 360-Degree Buyer Connections and How to Develop Them?

What are 360-Degree Buyer Connections and How to Develop Them?

Mukundan A P November 19, 2020

How well do businesses know their clientele? Even though every organization has its version of a perfect customer, it is not enough to skim through the surface of their personalities. You have to gain an in-depth knowledge of prospects, tailor offerings accordingly, and reach out to them on their terms. While this may sound overwhelming, […]