7 Best Practices of Email Design to Follow

7 Best Practices of Email Design to Follow

Karthikeyan L. (Gary) October 4, 2022

There are 4 billion-plus active email users worldwide, making email an inseparable part of companies’ digital marketing efforts. But your audience receives hundreds of emails daily, so getting them to open a promotional email isn’t easy. That is why email design is so important. Your email design decides whether or not the recipient will open and read your email, […]

5 Winning Ways to Include Social Media in Your Email Marketing

5 Winning Ways to Include Social Media in Your Email Marketing

Debottam Dutta September 28, 2022

With an impressive ROI of $36 for every dollar spent, emails rule the marketing world. It not only helps generate new leads in the sales funnel but also focuses on keeping existing customers engaged. But do you know that email marketing isn’t the only high scorer in marketing? Email marketing has new competition in town […]

Top 10 Ways To Grow Your B2B Marketing Email List In 2022

Top 10 Ways To Grow Your B2B Marketing Email List In 2022

Mukundan A P September 6, 2022

Did you know that you can earn at least $36 for every $1 spent on e-mail marketing? Yes, B2B email marketing lists are the most effective communication channel for any brand or company. They can help you build a large and robust customer base in no time. But for that, you need to have an […]

5 Green Ways to Adopt Green and Lean Marketing

5 Green Ways to Adopt Green and Lean Marketing

Mukundan A P August 16, 2022

We’re celebrating yet another World Environment Day with the solemn pledge to protect, save, and do “acts of green”. This year’s message is “EAT. THINK. SAVE (Reduce Your Footprint)”. Commitment to a greener environment has never been more obvious. The growing concern for global warming has led to people making more intelligent and sustainable purchase […]

Web 3.0 to be More Innovation-Fueling Than the Internet: What This Means for B2B Marketers

Web 3.0 to be More Innovation-Fueling Than the Internet: What This Means for B2B Marketers

Debottam Dutta July 7, 2022

What is Web 3.0 Anyway? In technical terms, Web 3.0 is a decentralized online ecosystem. It is built around the idea of a semantic web with no central authority. It is made with open-source software in full public view to enable trustless and permissionless engagement for the end-user. And powered by the following technological innovations: […]

The Non-Fungible Token (NFT) Mania is Rising: What B2B Marketers Need to Know

The Non-Fungible Token (NFT) Mania is Rising: What B2B Marketers Need to Know

Debottam Dutta June 10, 2022

There’s nothing like a new cryptocurrency trend to leave you scratching your head, wondering what it’s all about. That’s exactly how most of us felt when non-fungible tokens (NFTs) exploded out of the ether last year. From art and tacos to music and toilet paper, these obtuse digital assets have been selling like hotcakes. That […]

Boost SaaS Marketing with Find ServiceNow Users Database

Boost SaaS Marketing with Find ServiceNow Users Database

Mukundan A P April 18, 2022

Connect with C-level executives who want to enhance their digital workflows with customized enterprise solutions for ServiceNow and related platforms. List of Products and Services Offered By ServiceNow Platform ServiceNow IT Service Management ServiceNow IT Operations Management ServiceNow IT Business Management ServiceNow IT Asset Management ServiceNow DevOps ServiceNow Security Operations ServiceNow HR Service ServiceNow Legal […]

8 Reasons Why Your Business Needs a Good Database

8 Reasons Why Your Business Needs a Good Database

Mukundan A P April 4, 2022

Businesses must have databases to cater to their marketing needs. Well-built databases not only help the business to keep general records of the customers of the business but also unfold a host of benefits. Database marketing if done strategically can help the business yield huge rewards out of it. Here are some of the benefits […]

B2B Marketing to Niche Industries

B2B Marketing to Niche Industries

Tenzin Geychok March 28, 2022

We all know that not all lead generation tactics are created equal. Lead generation tactics that worked in the past may no longer function now, and we must alter our strategies every year to meet the specific market we are in. If you’re in a unique B2B market, you’ll want to make sure your lead […]

Email Marketing Tactics That Lead To Demand Generation

Email Marketing Tactics That Lead To Demand Generation

Mukundan A P March 7, 2022

Marketers are typically preoccupied with generating leads, simply because more leads means more potential clients, which equals more revenue. But, in pursuit of lead generation, one must not overlook something that is just as vital. It’s referred to as demand generation. Introducing Demand Generation Demand generation is a term that refers to a variety of […]