How to Build a Responsive Email List

How to Build a Responsive Email List

Email as always is still considered as the most effective way to build lasting relationships with customers. It continues to deliver results that lead to more sales and repeat traffic to your website. Email Lists are affordable and can be customized based on your requirements. You can build a loyal clientele with both new and […]

Email Appending Plugs Decays of Your Ageing B2B Clientele

Email Appending Plugs Decays of Your Ageing B2B Clientele

A business email campaign succeeds on three things: A mind-blowing offer Interesting content The right audience Offers have a short shelf life in the readers’ memory. There are just too many of them flying around to notice all. The content suffers time-decay too, but with higher tolerance. Yet, both of them have a striking range […]

Reasons to think before you roll-out email campaigns

Reasons to think before you roll-out email campaigns

Have you considered these three factors before planning your email campaign? On the face of it, an email marketing campaign sounds like an effort which is guaranteed to bring in good results. You put together a set of email ids from the email leads you have got, then draft a nice email to them, and […]

The Biggest Email Marketing Campaign Challenges

The Biggest Email Marketing Campaign Challenges

Online marketing still depends hugely on the success of the email marketing campaigns. Even with social media avenues and all other channels, email still reigns supreme when it comes to B2B marketing. But the dynamic nature of the online marketing makes the environment challenging. With changing expectations of the clients and evolving standards of marketing, […]

Four scenarios in which a mailing list could turn from an asset to a liability

Four scenarios in which a mailing list could turn from an asset to a liability

No digital marketer today can do without email marketing. A lot of effort goes towards creating an effective targeted email list so that B2B communications can be done effortlessly. Emails are not used only for promotion. They are also used for sharing blogs and opinion pieces with the recipients of a direct mailing list. All […]

5 Email Appending Best Practices

5 Email Appending Best Practices

Building consumer mailing lists is the root of any successful email marketing campaign. Following some of the email appending best practices, businesses can ensure they create, build and manage mailing lists successfully and without feeling unwanted in their consumer’s mail inbox. 1.  Always Start with your Active Customers It is natural for businesses for wanting […]

Breaking myths about the ideal customer profile

Breaking myths about the ideal customer profile

As successful strategies work in the digital space, we learn hard-core lessons about identifying real customers. Based on their buying pattern, an ideal profile is carefully made to target others. Because of myths surrounding their specific characteristics, at times, strategies do not bring desired results. ‘If a customer complains he may not return’ is precisely […]

Identify 5 best & worst customers who shape your business

Identify 5 best & worst customers who shape your business

Marketers are so caught up in identifying the best customers that they completely forget that the bad ones also play a role in improving their business growth! They focus on the ideal customer profile and fail to recognize those whose business results in spiraling losses. In fact, it is not even hard for some sales […]

Matching your Buyer’s Journey with evolved Keyword research

Matching your Buyer’s Journey with evolved Keyword research

Buyers are getting smarter. They now have the luxury of easily available information (Thank you Google!) to solidify their purchasing decisions. Buyers are also getting impatient and want to spend as less time as possible to get the best possible results. Search engines such as Google, Bing and Yahoo, have over the years modified search […]

Get set with email attribution for better ecommerce marketing

Get set with email attribution for better ecommerce marketing

GDPR has made acknowledgments harder and prospecting a tad difficult, even for seasoned digital marketers. How useful are expensive but dedicated automated tools to measure data entry points? The customer’s digital journey decoded The digital marketing funnel just got denser. Senior leaders are constantly required to create new approaches to engage people and focus on […]