Four scenarios in which a mailing list could turn from an asset to a liability

Four scenarios in which a mailing list could turn from an asset to a liability

No digital marketer today can do without email marketing. A lot of effort goes towards creating an effective targeted email list so that B2B communications can be done effortlessly. Emails are not used only for promotion. They are also used for sharing blogs and opinion pieces with the recipients of a direct mailing list. All […]

5 Email Appending Best Practices

5 Email Appending Best Practices

Building consumer mailing lists is the root of any successful email marketing campaign. Following some of the email appending best practices, businesses can ensure they create, build and manage mailing lists successfully and without feeling unwanted in their consumer’s mail inbox. 1.  Always Start with your Active Customers It is natural for businesses for wanting […]

Now You Can Do even More With B2B email List

Now You Can Do even More With B2B email List

An email list passes a mass message with a custom text message to multiple recipients worldwide. This is the best-proven way to simultaneously send the same message across people. In simple language, it’s a list of electronic addresses that are used to send a message electronically to millions of people simultaneously. The email list is […]

Breaking myths about the ideal customer profile

Breaking myths about the ideal customer profile

As successful strategies work in the digital space, we learn hard-core lessons about identifying real customers. Based on their buying pattern, an ideal profile is carefully made to target others. Because of myths surrounding their specific characteristics, at times, strategies do not bring desired results. ‘If a customer complains he may not return’ is precisely […]

Identify 5 best & worst customers who shape your business

Identify 5 best & worst customers who shape your business

Marketers are so caught up in identifying the best customers that they completely forget that the bad ones also play a role in improving their business growth! They focus on the ideal customer profile and fail to recognize those whose business results in spiraling losses. In fact, it is not even hard for some sales […]

How B2B marketers are using data to segment email campaigns

How B2B marketers are using data to segment email campaigns

We talk of so many aspects of digital marketing. There are websites, there are blogs, people have their social media campaigns, and there are email marketing campaigns. But if we think of the rudimentary digital marketing of a decade or two back, we will see that emails were an important weapon in the marketing arsenal […]

Matching your Buyer’s Journey with evolved Keyword research

Matching your Buyer’s Journey with evolved Keyword research

Buyers are getting smarter. They now have the luxury of easily available information (Thank you Google!) to solidify their purchasing decisions. Buyers are also getting impatient and want to spend as less time as possible to get the best possible results. Search engines such as Google, Bing and Yahoo, have over the years modified search […]

Get set with email attribution for better ecommerce marketing

Get set with email attribution for better ecommerce marketing

GDPR has made acknowledgments harder and prospecting a tad difficult, even for seasoned digital marketers. How useful are expensive but dedicated automated tools to measure data entry points? The customer’s digital journey decoded The digital marketing funnel just got denser. Senior leaders are constantly required to create new approaches to engage people and focus on […]

Why do professional audiences appreciate video in email marketing?

Why do professional audiences appreciate video in email marketing?

An interactive medium like the video is already being incorporated by big and small companies to be in the spotlight. Nearly 63% of businesses use it, why not you? Sustaining business with videos Today, professional audiences appreciate video in email marketing primarily because they get to ‘see’ and ‘read’ at the same time. According to […]

Marketing in the post GDPR Era – 8 ways to optimize your MROI

Marketing in the post GDPR Era – 8 ways to optimize your MROI

Customer communications is one of the core pillars without which businesses will fail to thrive. While GDPR might come across as an extreme data regulation law, directly impacting customer communications, in actuality there are just 3 areas that marketers need to be concerned about. Once the right measures are put into place, optimizing marketing communications […]