Did you know that you can earn at least $36 for every $1 spent on e-mail marketing? Yes, B2B email marketing lists are the most effective communication channel for any brand or company. They can help you build a large and robust customer base in no time.
But for that, you need to have an extensive email list. So, here are ten ways you can use offers, new content, and social media to grow your B2B email marketing lists.
1. Use Visitor Queue Contacts
Knowing your customers is important for building effective email marketing campaigns. Visitor Queue helps you identify the companies that visit your website and provide information on the key employees working there.
You can get details like their names, titles, industry types, and email IDs. Marketers can then use this information to send relevant content to them. Interested customers will continue the subscription, resulting in the growth of your mailing list.
2. Add the Subscribe Option to Your Email Signature
Your email signatures are a free advertising opportunity to grow your mailing lists. As a B2B business, you are likely talking to many potential clients, traders, and other companies daily via email.
These conversations can play a significant role in driving subscriptions if you use clickable email signatures. To do this, add a link to the signature where people can easily sign up for your mailing list. You can then send newsletters, promotional offers, and other relevant content to increase engagement with the new subscribers.
3. Make Important Information Gated
Are you giving away your e-books, white papers, and infographics for free? Then, you are missing out on a great opportunity to grow your mailing list. Undo this mistake by asking for a reader’s name and email ID before providing them with such high-quality content.
You can also use these content pieces as a preview to attract new subscribers. Subscribers get full access only if they subscribe to your mailing list. If your gated content is informative and well-written, it can boost engagement and help you grow your email lists quickly.
4. Use Social Media to Invite New Subscribers to Your B2B Email Marketing Lists
Your social media post can do more than just collect likes. You can direct your followers and fans to the signup page of your email list by attaching a CTA to your posts and tweets.
Since social media platforms have a large user base, you can reach out to more people for the growth of your email list.
5. Use Live Chat Queries to Add New Emails
Your live chat option is another touchpoint to add more subscribers to your mailing list. Ask for contact details before someone can start a live chat on the website.
This way, you can get back to the customer via email in case of unwanted interruptions in the conversation, like poor network, website malfunctions, etc. Also, you get a bunch of new email IDs who are genuinely interested in your product or service.
6. Minimize the Steps to an Email Subscription
B2B buyers are generally professionals with busy schedules. If your email subscription takes a lot of steps after visiting the website, the customer is more likely to miss or abandon the process.
The simple solution is to add a prominent opt-in form on every page on your website and at the end of every content on other landing pages. You can also use pop-up notifications encouraging website visitors to provide contact details after they have gone through some parts of your pages.
7. Encourage Loyal Customer to Share Content
Your existing customers are a great way to grow your email list organically. You can encourage them to share valuable content with their peers by including social media sharing icons in the email. By clicking on these icons, subscribers can send or post these content pieces to their social media accounts.
But before that, ensure you have a relevant CTA for new subscribers. People viewing the content must have easy access to the link where they can sign up for your mailing lists. You can also use referral links with discounts to onboard new customers.
8. Offer Incentives to Your B2B Email Leads
Common incentives like limited-time offers, access to exclusive content, or free add-on services are decisive factors in growing email lists. If subscribers feel that a company is rolling out regular incentives to its loyal customer base, they are more likely to subscribe to your emails.
You can also use contests or giveaways to gather new subscribers. For example, you can send company goodies to select new customers who register for your emails. By doing this, you get access to many unique email IDs with minimum investment.
9. Create a Regular Newsletter
Newsletters are quite helpful in providing updates, creating brand awareness, and sharing other important information with your subscribers. It lets you promote your product and services as well as build a relationship with your customers.
A well-designed newsletter has a unique and attractive design. It also includes information on the company’s products and services, engaging facts, and analyses that help customers stay updated about their industry.
With relevant information, your newsletter can become the center point of your email marketing strategy and a significant crowd puller for your email lists.
10. Invest in E-mail List Providers
In today’s cut-throat competitions between businesses, it is tough to build a customer base using traditional methods like collecting email at a trade show or online webinar. Instead, you can buy B2B contact lists from third-party providers to build an extensive database. This small investment can help you take your business to new heights in the long run.
All said and done, you must regularly analyze your B2B email marketing lists to find out which of these hacks work best for you. Use those techniques consistently to grow your email lists like wildfire.