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How to Use Email Segmentation to Increase Your Conversion Rate

Any effective marketing campaign is only as successful as its reach.  Then, why let go of an opportunity that can make your marketing endeavor more effective and more responsive? Let’s explore how your promotional email campaigns can benefit your business and get you returns like never before. Timing the email alone will not get you […]

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Can Data-Driven Marketing be a Treat this Halloween?

So what are you treating your customers this Halloween – a trick or a treat? If you wish to build a solid business foundation as a Reseller and enjoy superior profits, but lack the means to reach your goal, you’re at the right juncture. Just as an exquisite dish needs to have all the alluring […]

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Accelerate your Business through Data Driven Marketing

We live in an age where data rules our lives. The rate at which data is being accessed and processed each day is growing exponentially. Data is gaining more prominence as an essential foundation for optimizing business results and leverages the strategic business advantage. Best in class companies that use predictive analysis and data mining […]

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Marc Benioff launches his new analytics software called ‘Wave’ at Dreamforce 2014—and there’s a smart watch on its way

Marc Benioff, chairman and CEO of Salesforce.com, on Tuesday, released his company’s cloud analytics software platform—WAVE. He made the release at the company’s annual conference held at San Francisco-Dreamforce. It is Salesforce’s first business intelligence and data analytics software. He has a very specific reason for launching this product, especially when there is a huge […]

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10 Subject Lines that Best Utilized the Power of Data

We all know the importance of personalizing emails to yield greater response. But personalizing the emails doesn’t end at addressing your recipient by their first names. The chunk of customer data opens up plethora of opportunities in personalization. Check out this list of subject lines that best utilized the power of data. 1. Chad, 118 […]

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How to Choose an Effective Direct Mailing List

In this world of electronic media, it is quite easy to establish a business; but accomplishing the target and milestones that you set for yourself can be overwhelming. You might need to get in touch with thousands of sure-fire prospects. Buying a mailing list is the best available option in today’s market. Zeroing in on […]

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How to Build a Marketing Database 1:1 with your Customers – Part 2

We have already discussed about one aspect: Stay alert. Listen to your customers on every channel in our previous blog How to market 1:1 with your customers – Part 1. Here are the remaining 3 topics: Reach out to your customers where they are mostly found – The moment you hear about your target audience, start […]

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How to Build a Marketing Database 1:1 with your Customers – Part 1

Given the exceptional growth of social channels today, the leading brands are completely transforming their traditional marketing strategies. Everybody is striving to become a customer company by being present wherever their customers are – which is everywhere on the internet. Millions of conversations happen in social media and public communities, and customers heavily rely on […]

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There is only one boss — The Customer Company

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” This statement made by Sam Walton in 1977 still holds true in today’s technology-driven age, greater than it was few decades ago. Changing technology makes a strong impact on […]

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5 Tips for Turning Big Data to Big Success – Part 2

A report from Forrester Research reveals that over 45% of big data deployments are for marketing. However, this doesn’t mean that Marketing should own marketing data and technology all by itself. The marketing teams should recognize the skills IT brings to big data technology choices and deployment. It hence becomes more important for the CMOs […]

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