WhatsApp Hits 1B Active Users
Creating an active user base of billions from a technology list is like coaxing peaches out of an apple tree. But hear it through. This impossible may actually be a boon to your technology marketing clients. Every day… 42 billion messages 1.6 billion images 250 million videos …are shared in 53 languages across 1 billion […]
READ MOREWhat businesses can learn from Satya Nadella
This month, Satya Nadella will be celebrating his 2-year anniversary as Microsoft CEO. And it has been an eventful run so far. Launch of an upgraded Windows 10 has revived the company from backlashes of its hated predecessor, bunch of new entrants in the Android and iPhone app market, progress in cloud computing technology, revamp […]
READ MORE7 Signs Your Technology Mailing List is Growing
“When I was a kid, it felt like they made something new every day… Like every day was Christmas.” – Donald (Interstellar) We are living this future. As we speak, someone somewhere in this wide world is working on a new technology to make our lives better. In business, automation technologies have changed the paradigm […]
READ MORE9 Email Marketing KPIs to Choose Tech Prospects
A good salesperson can sell refrigerators to Eskimos. A smart one chooses not to. Todays’ technology buyers are open to huge number of choices online. And they consult with as many as possible before going to any real purchase decision. Technology marketers follow suit and design personalized products, campaigns and strategy to woo in clients. […]
READ MORE5 Not-So-Best Technology Marketing Practices that Actually Paid Off Last Year
Know your customer. Surround your technology marketing strategy around them. Then you ask: How? Like every year, you are probably scraping the answers from thousands of “Current Trends…”, “Best Practices…” and what-not “…Article for this New Year” on the net. Rummaging do-it-yourself marketing solutions from secondary (read: others’) internet resources has become a best practice […]
READ MORE6 Subscription Form Optimization for Email Marketing Services
Newsletter > CTA > Landing Page > Registration Form Email > CTA > Landing Page > Opt-in/Registration/Sign-up Form Website > Random Page > Subscription Form Offer CTA > Landing Page > Offer Registration Form… Try out a zillion combinations. All digital marketing page-flows will end up in one lead capture form or the other. There […]
READ MOREHow Technology Marketing Will Change in 2016
Economic turmoil, terrorist attacks, and the States’ defunding on Planned Parenthood later, you might feel your average year went pretty disappointing. Well, we all have our whines and groans to carry forward to the New Year. Looking towards the technology market on the other side, you might find a different story altogether. Leaving out a […]
READ MORETechnology Lead Generation: Recognize the Responsive Trend
Customers are going mobile but they are tired of downloading hundreds of apps to just get reviews of different brands. On these grounds, prospects and visitors are left with only one choice – search engines. HubSpot reports on mobile-path-to-purchase confirm this trend. So, 48% + 33% statistics going against apps (designed specifically for portable devices) […]
READ MOREWhat Mark Zuckerberg’s Letter to the Next Generation Means for Technology Marketing
Mark Zuckerberg’s newborn has seen the light of the big world, and the proud father is wasting no time in making the little one realize how big it is actually. A bit too soon for discussing human potential and equality promotions, but kids anyway grow fast these days. What his letter means for technology marketing […]
READ MOREWorld AIDS Day: Technology Marketing to Healthcare
World AIDS Day is just round the corner (1st December) and healthcare industry is currently the ideal ground for marketing your medical supplies technology. Undoubtedly, healthcare is one of the oldest and vastest utility services known to mankind. Simultaneously, the industry also holds quite a huge number of data in terms of medical and maintenance […]
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