Social Media has gained momentum over the past few years. There are some good corporate...

What is Website Personalization? Website personalization in B2B (Business-to-Business) industry refers to customizing a website’s...

44 Zettabytes. That was the amount of big data present in the digital world by...

Marketing today has evolved into something that is dynamic, personalized and aggressive. It takes a...

If there is one component every B2B marketing should have in their marketing mix, it...

Let’s face it! If your marketing plan is not as good as your product, your...

Connecting the 3 golden dots of data verification: Focus on email services. Your ability to deliver...

A 2022 Litmus survey showed that 4.4% of people opened their emails on their phones...

British mathematician and entrepreneur Clive Humby once quipped, “Data is the new oil.” And how...