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3 Ways Email Appending Benefits Your Business

How did your last email campaign fare? Very Successful? Satisfactory? So-so? Are you kidding?! Now, if you’re already rocketing in establishing customer connections – business and retail alike, if you’re fetching leads like clock-work and generating million dollars worth business everyday, then you better move onto the next article because you’re probably from Krypton. If […]

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Having unclean data is like owning a Ferrari without possessing a Driver’s License

Keeping communication lines open and active with   customers are few of the best ways to achieve business success. Customer is ultimately the king in any business and customer responsiveness can make or break the future of your business. This makes customer data one of the most essential assets to build as part of your […]

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What could be similar about Cinderella and Data Intelligence?

We have all grown up with the story of Cinderella. She is a vibrant young lady with a selfless character, beauty and magnificence. Though confined by suffering and distress, she never resigned to fate and always dream about a beautiful future ahead. Now let’s get to Data. What could be similar about Cinderella and Data […]

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How to Use Email Segmentation to Increase Your Conversion Rate

Any effective marketing campaign is only as successful as its reach.  Then, why let go of an opportunity that can make your marketing endeavor more effective and more responsive? Let’s explore how your promotional email campaigns can benefit your business and get you returns like never before. Timing the email alone will not get you […]

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Can Data-Driven Marketing be a Treat this Halloween?

So what are you treating your customers this Halloween – a trick or a treat? If you wish to build a solid business foundation as a Reseller and enjoy superior profits, but lack the means to reach your goal, you’re at the right juncture. Just as an exquisite dish needs to have all the alluring […]

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Accelerate your Business through Data Driven Marketing

We live in an age where data rules our lives. The rate at which data is being accessed and processed each day is growing exponentially. Data is gaining more prominence as an essential foundation for optimizing business results and leverages the strategic business advantage. Best in class companies that use predictive analysis and data mining […]

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Marc Benioff launches his new analytics software called ‘Wave’ at Dreamforce 2014—and there’s a smart watch on its way

Marc Benioff, chairman and CEO of Salesforce.com, on Tuesday, released his company’s cloud analytics software platform—WAVE. He made the release at the company’s annual conference held at San Francisco-Dreamforce. It is Salesforce’s first business intelligence and data analytics software. He has a very specific reason for launching this product, especially when there is a huge […]

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10 Subject Lines that Best Utilized the Power of Data

We all know the importance of personalizing emails to yield greater response. But personalizing the emails doesn’t end at addressing your recipient by their first names. The chunk of customer data opens up plethora of opportunities in personalization. Check out this list of subject lines that best utilized the power of data. 1. Chad, 118 […]

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How to Choose an Effective Direct Mailing List

In this world of electronic media, it is quite easy to establish a business; but accomplishing the target and milestones that you set for yourself can be overwhelming. You might need to get in touch with thousands of sure-fire prospects. Buying a mailing list is the best available option in today’s market. Zeroing in on […]

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How to Build a Marketing Database 1:1 with your Customers – Part 2

We have already discussed about one aspect: Stay alert. Listen to your customers on every channel in our previous blog How to market 1:1 with your customers – Part 1. Here are the remaining 3 topics: Reach out to your customers where they are mostly found – The moment you hear about your target audience, start […]

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