4 Proven Inbound Marketing Strategies for B2B Business

The internet has changed the entire buying process for buyers and how sellers reach out to prospects. In the first place, buyers are not just relying on one source to take the purchase decision. The internet has thrown open more options for buyers to peek into reviews, forums, and even compare prices between different sellers. […]

5 Green Ways to Adopt Green & Lean Marketing

We’re celebrating yet another World Environment Day with the solemn pledge to protect, save, and do “acts of green”. This year’s message is “EAT. THINK. SAVE (Reduce Your Footprint)”. Going with the content of this year’s message, we as marketers can do our bit to implement these ideas in our daily marketing. In other words, […]

5 Reasons Why You Should Adopt Email Marketing Strategy

Using emails to communicate your marketing message to a target audience is called email marketing. It is a direct form of advertising with an intention to promote your products and services. Email marketing is now adopted religiously by internet marketers around the world. The 5 points below explains the benefits of adopting email marketing and […]