The Impact of a Database Marketing Agency on Your Business

5 Business Scenarios  Scenario 1 Your marketing databases – They were not built in a day, your staff or you have spent a lot of time and effort putting them together. They are one of your most important assets. They help you locate your prospects, take your products and services to your target market, generate […]

Part 1 – 12 Proven Tips for effective email marketing

This is our five part series, starting with this post, explaining the nuances of small business email marketing. In this first post, we’ll start with the importance of organizing email marketing campaign and points to keep in mind while sending email campaign. Here’s the twelve tips to follow while using email marketing in your business. […]

How Best To Optimize Registration Forms

The MarketingSherpa 2013 Email Marketing Benchmark Report, clearly shows the popular fields included in the online registration pages. While name and email address takes the first two spots, telephone number only comes in the the fifth spot. So, what information will you ask for new subscribers? Will you create a long registration page or an […]

The best days to send email promotions

Which is the best day to send email promotions?  This is the question most marketers ask us, especially the ones who hire our email campaign services. We base our recommendation on judicious analysis of what each day has to offer for the client industry. After analyzing the behavior of each target market, we have determined […]

What to Learn From Your Email Bounces

Email bounces occur when the emails sent are not delivered to the recipient. It can be caused by a number of reasons. There are 2 main types of email bounces: hard bounces and soft bounces. A hard bounce occurs when the email is returned because the recipient’s address is invalid. It can occur if the […]

8 Reasons You Should Not Start a Campaign without a Database

Businesses must have databases to cater to their marketing needs. Well-built databases not only help the business to keep general records of the customers of the business but also unfold a host of benefits. Database marketing if done strategically can help the business yield huge rewards out of it. Here are some of the benefits […]

Your Inbound Marketing Quotient

Anyone in the B2B marketing landscape knows for sure that marketing has undergone a sea change. The earlier system of interruption marketing has lost all charm. In the current market, customers have more buying choices, and knowledge at their fingertips. They can easily browse the internet, find what’s being talked about on a brand, or […]

Span Wishes You a Courageous Independence Day

    Span Global Service salutes the spirit of Independence Day. This July 4, we vow to make our and your growth a priority, provide innovative business intelligence and make security a prime concern.

Easy Landing Page Tweaks for Time Starved Marketers

A website landing page is considered the hotbed of visitor interaction, conversion, and eventual sales. Due to the superlative importance of a landing page, most businesses spend more time fine tuning the landing page than on creating the content. While there are myriads of articles written on landing page optimization, the fact remains that most […]

Are Your Email Contacts Opt-in?

  Opt-in email lists are formed by people who leave their details while visiting your website. This is done generally in exchange of goodies that forms a part of your promotional offer. An opt-in email list enhances your marketing campaign in many ways. Right Customers: With an opt-in email list, you get access to the […]