Anyone in the B2B marketing landscape knows for sure that marketing has undergone a sea change. The earlier system of interruption marketing has lost all charm. In the current market, customers have more buying choices, and knowledge at their fingertips. They can easily browse the internet, find what’s being talked about on a brand, or […]
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A website landing page is considered the hotbed of visitor interaction, conversion, and eventual sales. Due to the superlative importance of a landing page, most businesses spend more time fine tuning the landing page than on creating the content. While there are myriads of articles written on landing page optimization, the fact remains that most […]
Opt-in email lists are formed by people who leave their details while visiting your website. This is done generally in exchange of goodies that forms a part of your promotional offer. An opt-in email list enhances your marketing campaign in many ways. Right Customers: With an opt-in email list, you get access to the […]
Email marketing has many benefits but also has harsh effects, especially when you assume that nothing can go wrong in your campaign effort. The very first misconception is any campaign can bring 100% response and everything is fair to achieve it. Here are the six biggest misconceptions marketers have and pay heavy price later. […]
The internet has changed the entire buying process for buyers and how sellers reach out to prospects. In the first place, buyers are not just relying on one source to take the purchase decision. The internet has thrown open more options for buyers to peek into reviews, forums, and even compare prices between different sellers. […]
We’re celebrating yet another World Environment Day with the solemn pledge to protect, save, and do “acts of green”. This year’s message is “EAT. THINK. SAVE (Reduce Your Footprint)”. Going with the content of this year’s message, we as marketers can do our bit to implement these ideas in our daily marketing. In other words, […]
Using emails to communicate your marketing message to a target audience is called email marketing. It is a direct form of advertising with an intention to promote your products and services. Email marketing is now adopted religiously by internet marketers around the world. The 5 points below explains the benefits of adopting email marketing and […]