Email List Cleaning: 6 Effective Tips for Better Results

Email List Cleaning: 6 Effective Tips for Better Results

Mukundan A P October 12, 2022

Email is one of the oldest digital marketing channels and is still one of the most effective. But the success of your email marketing campaigns depends on the quality of your email list. Around 30% of B2B contact database goes obsolete every year, resulting in inaccurate email lists. As a result, your email campaigns suffer from […]

How Data Scrubbing Could Direct Your Sales Strategy

How Data Scrubbing Could Direct Your Sales Strategy

Tenzin Geychok August 23, 2021

When it comes to sales and marketing, you have to rely a lot on data. So, data forms the basis of any business activity, and any engagement we are involved in today is creating data in some format or other. Essentially, data is being created, analyzed and consumed in epic proportions. With all this buzz […]