4 Low-Budget Marketing Strategies for Tech Startups That Work!
Let’s face it! If your marketing plan is not as good as your product, your offering stands to fail. There is not much point in devising a service if your target audience doesn’t even know why it’s so great! Several critical considerations go into creating and deploying a promo strategy, and the cost is one […]
The Why and How of Data Cleansing
Big Data is the silent champion behind every successful marketing campaign these days. Sales and marketing departments use data exhaustively to get to know their target audiences, track leads, create buyer personas, and personalize customer offerings. But, not all the data that filters through your database is deemed usable. A major chunk of it is […]
Email Appending Explained
Present-day marketing is becoming more about benchmarking customers with the help of cleansed and enriched data. With applications in Artificial Intelligence and Machine Learning, data on the target audience is not only being mined accurately but also being used to predict how they will react to business offerings in the future. Data and technology together […]
How B2B Companies Turning to Digital Marketing in the Wake of COVID-19
Billboards glittering on iconic buildings with absolutely no one to look at them – that’s the busiest square in the city that never sleeps. The Times Square at least gets the luxury of billboards filled with advertisements. Tokyo’s Shibuya Crossing is lamenting with empty ones. Never before had the busiest spot in Tokyo been free […]