CRM Data Audit & Enrichment
Your CRM is
Costing You Revenue
Find invalid emails, missing decision-makers, duplicates, and stale contacts before your SDR team wastes time chasing dead records.
41%
Avg invalid emails in an unverified CRM
95%+
Deliverability after enrichment
14
Fields verified and appended per contact
300M+
Live B2B records we verify against
Compliant with
GDPR
CAN-SPAM
CCPA
CASL
Do Not Call
Book A Demo
Most teams want to understand our process first. Book a short call, see exactly how the audit and enrichment work, and bring your data file whenever you are ready.
Works with the CRM you already use
Salesforce
HubSpot
Microsoft Dynamics
Zoho CRM
Pipedrive
WHY YOUR PIPELINE IS UNDERPERFORMING
The CRM isn’t the problem.
The data inside it is.
The data inside it is.
Your SDRs may not have an activity problem. They may have a contact quality problem.
41%
Bad email records
Nearly half of an unverified CRM bounces or hits spam traps, burning sender reputation and SDR time on every send.
60%
Incomplete profiles
Missing titles and seniority mean your team cannot tell who is actually in a position to buy.
22%
Duplicate contacts
Duplicates and ghost records inflate the database, break segmentation, and waste selling hours.
Our verification engine
300M+
Records
14+
Fields appended
95%+
Deliverability
Want to see this run on your data?
Book a 20-minute demo. We walk through the audit and enrichment process end to end, then you decide.
What the service includes
Audit, verify, enrich, score.
Turn incomplete CRM records into sales-ready contacts. Four stages, one engagement: we take your raw export and return a verified, enriched, prioritised database your SDRs can use the day it lands.
01
Full CRM audit
Every record runs through our 300M+ B2B verification engine and is classified as valid, invalid, stale, or duplicate. You get a full audit report before enrichment begins.
Deliverable: audit report
02
Contact verification
We validate emails against mail servers and check phone numbers against carrier databases. Dead contacts are removed, duplicates merged, and valid contacts flagged for enrichment.
Deliverable: verified contact list
03
Deep enrichment
We append missing fields to every valid contact, including mobile, job title, seniority, company revenue, headcount, tech stack, and buying intent.
Deliverable: enriched records
04
ICP scoring & segmentation
Every enriched contact is scored by ICP fit and buying intent, then sorted into three segments: call now, sequence this month, or nurture long term.
Deliverable: scored + segmented list
The difference it makes
Turn incomplete CRM records
into sales-ready contacts.
into sales-ready contacts.
One contact record, before and after our audit and enrichment.
Raw CRM record
Marcus Feldman
Title unconfirmed · Northwind Systems
Business emailUnverified
Direct mobileMissing
Current job titleStale
Buying intentUnknown
ICP scoreNot scored
Verify + enrich
Sales-ready contact
Marcus Feldman
VP of Marketing · Northwind Systems
Business emailLive verified ✓
Direct mobileAppended ✓
Current job titleConfirmed ✓
Buying intentActive
ICP scoreA · 92 · Call this week
8 → 14+
Fields verified and appended per contact
95%+
Email deliverability on the enriched record
ICP-scored
Ranked and segmented, ready for your SDRs
How we compare
A managed service, not another data subscription.
Most data tools are built for self-serve prospecting. Span Global is a done-for-you service that works on the records you already own. The real difference is the model.
Self-serve data platforms
You buy the access, then do the work yourself.
ZoomInfo
Lusha
Apollo.io
Cognism
Data Axle
Built for net-new prospecting. You buy seats and credits, then run the searches, exports and list-building in-house.
Designed to find and export brand-new contacts
Your team owns the dedupe, formatting and ongoing hygiene
Priced per seat and per credit, usually on an annual contract
Best when you need fresh prospects at the top of funnel
Span Global managed enrichment
We do the work on the data you already own.
A done-for-you service. Send your CRM export and we return it verified, enriched and prioritised. No tool to learn, no seats to fill.
We verify, dedupe, enrich and ICP-score it for you
Works on the records already sitting in your CRM
95%+ deliverability guarantee on the enriched file
Priced per project, on the volume you send us
The named platforms also offer their own enrichment and hygiene add-ons. This contrast reflects each product’s primary model, not a feature-by-feature audit, so confirm current capabilities with each vendor.
Free download
The 12-point CRM data health checklist
The same checklist our team runs on every audit. Score your database in 10 minutes and see where it is leaking pipeline.
How it works
What happens after you submit
You export your CRM and send it to us. No tool to learn, no template to fill in. Here is exactly what we do with it.
01
You send the export
CSV or Excel. Any format, any size. We handle field-mapping and formatting, nothing needs to be cleaned on your end before you send it.
02
Audit & deduplication
Every record classified: valid, invalid, stale, or duplicate. Duplicates merged. Dead contacts removed. You receive the audit report first.
03
Verification & enrichment
Live email and mobile checks on every valid contact. 14 data fields appended: title, seniority, revenue band, tech stack, intent score, and more.
04
Scored & delivered
Every contact ICP-scored and segmented into three tiers. Delivered as CSV, Excel, or direct push to Salesforce, HubSpot, or Dynamics.
Our deliverability guarantee. If email deliverability falls below 95% on the enriched list, we replace the affected contacts at no charge. No arguments, no invoice for replacements.
95%+ guaranteed
Free tool
How much is data decay costing you?
B2B data decays at 2 to 3% every month. Run your numbers in our decay calculator and see the yearly cost of doing nothing.
Client results
What changed after the first enrichment
Three teams who thought they had a messaging problem, and found out it was their data.
“We were getting 3–4% open rates and kept rewriting our subject lines. After Span Global audited and enriched our list, we hit 22% in the first campaign. The data was wrong the entire time.”
“We had 4,200 contacts and trusted maybe 500 of them. After the audit we had 2,800 verified records with full enrichment. $313K in pipeline moved within 90 days of the enriched data going live.”
“The ICP scoring changed how the whole team works. Knowing which contacts to call this week versus sequence next month meant SDRs stopped wasting mornings on the wrong people.”
Common questions
Before you send us your data
Is this GDPR compliant?
Yes. All enrichment data is sourced from opt-in B2B sources and verified for consent. Every deliverable is GDPR, CAN-SPAM, CCPA, and CASL compliant. We provide a data processing agreement on every engagement.
What format does my CRM export need to be in?
Any format: CSV, Excel, or a direct export from Salesforce, HubSpot, or Dynamics. We handle field-mapping on our end. You don’t need to clean or reformat anything before sending.
How is this different from ZoomInfo or Apollo?
ZoomInfo and Apollo are search tools: you find and export new contacts yourself. We work with data you already have. We audit and enrich your existing CRM, not replace it with a new list. Many clients use both: they run ZoomInfo for new prospecting and Span Global to keep their existing database clean and current.
What happens to contacts that can’t be verified?
They are flagged in the audit report with a reason code: bounced, unreachable, person left the company, or duplicate, and removed from the enriched output. You receive a full record of everything removed and why.
Can you suppress our existing customers and opted-out contacts?
Yes. Send a suppression list alongside your export: current customers, opted-out contacts, competitors, and we strip all matching records before delivery. Standard on every engagement at no extra charge.
Book a demo
on your data.
on your data.
See the audit and enrichment process end to end. Bring a sample of your CRM and we will show you exactly what is broken and what is worth enriching.
Book a demoNo credit card. No obligation to buy.
GDPR compliant
95%+ deliverability guarantee
No minimum size
Suppression list accepted
