Your emails are being sent. Not seen.
Score your email program across five critical dimensions and find out if your campaigns are reaching the inbox, engaging the right people, and actually driving revenue, or quietly wasting budget.
- 20 questions across 5 dimensions, scored 0 to 40
- Benchmarks, business impact, and the fix to make first
- Works with any ESP, CRM, or marketing automation stack
Five dimensions. Twenty questions. One score.
Score each question 0 to 2, honestly. Every 0 is a revenue leak you can fix.
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01
List Quality & Data Foundation
Verification, ICP alignment, opt-in consent, and freshness. B2B lists decay 22–30% a year — a clean list of 5,000 beats a dirty 50,000 every time.
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02
Email Deliverability
SPF/DKIM/DMARC, sender reputation, bounce management, and inbox-placement testing. The invisible multiplier that decides primary, promotions, spam, or nowhere.
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03
Campaign Setup & Targeting
Segmentation, personalization depth, send-time optimization, and sequence logic. Segmented campaigns drive 760% more revenue than blasts.
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04
Engagement & Content
Subject-line testing, CTA clarity, mobile optimization, and re-engagement. Engagement is the signal ISPs use to decide your future inbox placement.
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05
ROI & Revenue Attribution
UTM tracking, pipeline attribution, revenue benchmarks, and segment performance. 71% of teams cannot tie closed revenue to specific campaigns.
The real number: the average B2B open rate is just 21.3% — but teams with verified, segmented lists hit 38–45%. The gap is data, not subject lines.
Skip the wait. Download it now.
No inbox hunt, no confirmation click. Grab the full 10-page audit straight away, or have us email a copy so it’s saved for later.
- 20-question scorecard with a 0–40 scoring key
- Business impact and benchmarks for every audit point
- Yours to keep and share with your team
10-page PDF · no signup required to download
“Campaigns that look active on the surface high send volumes, fancy templates are quietly failing when the data underneath them is broken.”
