Free Marketing Tool by Span Global Services
Lead Cost Calculator
Calculate your true cost per lead, benchmark your spend against data-driven outreach, and see the pipeline ROI you are leaving on the table.
Your Current Numbers
1 Marketing Spend
$
2 Pipeline Conversion
%
%
$
3 Outsourced Benchmark
$
How we calculate: Your CPL divides total spend by leads. Pipeline multiplies leads by your conversion rates and deal size. The SGS benchmark uses data-enriched B2B targeting that typically cuts CPL by 40-60% versus generic cold outreach.
Your Results
Your Current Cost per Lead
$166.67
Based on your current budget and lead volume
In-House vs SGS Data-Driven
Projected Pipeline Impact
Opportunities
18
Deals Closed
4
Revenue Generated
$71,280
ROI
185%
Want to achieve that SGS CPL benchmark? We help B2B teams cut their cost per lead using 90M+ verified contacts, intent data, and technographic targeting across 189+ countries.
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