Download the Free 2026 Benchmark Report from Span Global Services to know what cuts the ice within a modern buying committee.
What You Will Uncover Inside the Report
The 2026 B2B Data Buyer’s Benchmark Report breaks down the exact mechanics of the evaluation funnel across seven major industry verticals.
- The Priority-to-Pitch Gap
- The 2.4x Conversion Multiplier
- The Compliance Gate
- Four Winning Archetypes
Who This Benchmark Report Is For
- Revenue Operations (RevOps): To align CRM integration capabilities with modern data infrastructure realities.
- Demand Generation & Marketing Leaders: To safeguard outbound deliverability and optimize pipeline quality.
- Sales Executives: To understand the hidden stakeholder layers (IT, Finance, and Legal) slowing down your contract closures.
- Data Intelligence Vendors: To retool your sales narrative around the actual metrics that drive modern vendor selection.
