Measure the Impact of Better Data, Sharper Account Intelligence, and Targeted Campaign Activation
Discover how top-performing B2B organizations are outperforming industry baselines across the full revenue journey. Backed by analysis of 155+ customer engagements, across key industries and countries.
As One of Few Tenured Data Providers, Span Exceeded the Reference Benchmark on All 8 Performance Indicators
The value of B2B data is not the size of the database. It is how accurately records represent the market, how well they surface accounts with active buying signals, and how reliably those insights turn into engagement and pipeline.
Span vs. the Reference Benchmark
8 of 8 ExceededFrom Data to Pipeline in Six Connected Stages
Each stage builds on the one before it. Weak data at stage one limits every result that follows; strong data compounds through to campaign return.
How Results Compound Across the Stages
IllustrativeData
Build an accurate, actionable database
Intelligence
Identify accounts showing buying signals
Prioritization
Focus resources where relevance is highest
Activation
Engage the right audiences with targeted campaigns
Conversion
Move engagement toward qualified opportunities
Pipeline
Measure impact through velocity and return
How We Built the Benchmark
The benchmark draws on aggregated performance data from Span Global Services customer engagements and compares Span’s reported results against the reference industry benchmarks provided for this study.
Put Benchmark Performance to Work for Your Pipeline
- Better data helps you reach the right audience.
- Better intelligence helps you prioritize the right accounts.
- Better activation turns insight into engagement and pipeline.
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