2026 EdTech Software Users Benchmark Report

Build Your EdTech Campaigns for Audience Who Matter.

Get the 2026 EdTech Software Users Benchmark Report to map, segment, and convert your ideal education technology buyers.

Every insight in this report is backed by Span Global Services’ verified EdTech Software Users Database:

200,415

Total Verified Contacts

10,263

Tracked Companies

70+

Technographic & Firmographic Fields Per Record

97%+

Email Deliverability Guarantee

30-Day

Data Refresh Cycle

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How The “Academic Bucket” Is Costing You Leads

Traditional education lists lump schools, districts, and developers into one broad, unusable category. They fail to separate the organizations building learning software from the institutions buying it.

The 2026 EdTech Software Users Benchmark Report bypasses the generic databases. It gives go-to-market teams a clean, installed-base view of the market so you can target exact functional roles behind specific platforms.

What’s Inside the 2026 Report

This benchmark report profiles the global EdTech software landscape across platform, industry, company size, and geography:

54,806

Platform Adoption Realities

Discover why Moodle remains the dominant installed platform worldwide with 54,806 companies and 366,344 contacts, outpacing Google Classroom by more than three to one.

35%

The Buyer-vs-Builder Breakdown

Learn why EdTech software vendors account for 35% of database records, followed by K-12 Schools at 25% and Higher Education at 20%.

65%

The SMB Opportunity

Find out why startups (30%) and SMBs (35%) combine to make up nearly two-thirds of the total market, while enterprise accounts for just 12%.

45%

Geographic Adoption Drivers

Understand regional distributions, led by North America at 45% and followed by a rapidly growing Asia-Pacific footprint at 24%.

Discover the Real Insights

Download the full report from Span Global Services to access verified technographic insights covering 200,415 decision-makers across 10,263 companies.

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