3,189,694

Companies Covered

8,081,042

Total B2B2C Executive Contacts
Used by go-to-market teams at SaaS platforms, franchise vendors, B2B2C startups, channel enablement tools, private equity firms, and market research agencies.
Double Verified 254 Fields Free Sample

Dual B2B + B2C Email Coverage

Every record carries both a business and a consumer email, so you can reach the same executive through work and personal inboxes. The file also includes B2C phone and wireless numbers, giving you true dual-channel, multi-touch targeting that a standard executive list cannot match.

The Basics

What Is B2B2C and Who Is a B2B2C Executive?

B2B2C (Business-to-Business-to-Consumer) is a business model in which a company reaches end consumers through another business, partner, platform, distributor, franchise, or marketplace rather than selling directly to customers.

For example, a software provider may partner with retailers to serve consumers, a brand may sell products through online marketplaces, or a financial services company may work with banks and merchants to reach end users. In each case, businesses rely on intermediary channels to acquire customers and generate revenue.

A B2B2C executive is a decision-maker responsible for building, managing, and optimizing these intermediary channels. These leaders oversee the partnerships, distribution networks, franchise systems, marketplaces, and indirect sales strategies that connect businesses with consumers.

The B2B2C Path

1 Business / Vendor Creates the product or service 2 B2B2C Executive Builds and manages the channel: franchise, marketplace, distributor KEY 3 End Consumer Buys and uses the product Standard databases miss the middle layer. We map it.
8M+Verified executive contacts across partner-led channels
254Data fields per record, dual B2B + B2C
2-5Business days to CRM-ready delivery
The Value

Why B2B2C Executive Data Matters

Standard databases were not built to surface the leaders who scale businesses through partners. This one is.

Access Hard-to-Find Contacts

Most databases focus on traditional corporate roles. Gain direct access to channel leaders, franchise executives, marketplace managers, and indirect-sales professionals that are often difficult to identify and reach.

Reach the Leaders Who Scale Through Partners

Target the professionals responsible for growing businesses through reseller networks, strategic alliances, franchise systems, and indirect sales channels.

Target the Architects of Distribution

Access decision-makers who design and manage the channels that move products and services from businesses to end consumers.

Connect with Indirect Revenue Owners

Reach the leaders accountable for generating revenue through distributors, resellers, affiliates, franchisees, and strategic business partners.

Why B2B2C Executives Do Not Appear in Standard Databases

Traditional databases focus on two audiences: B2B corporate buyers and B2C consumers. B2B2C executives operate between these two worlds, managing the partner networks, franchise systems, marketplaces, and indirect sales channels that connect businesses with consumers. Because standard firmographic filters are not built to identify these specialized roles, they often go undiscovered. Our B2B2C Leadership Database was created specifically to make these decision-makers visible and accessible.

Reach the decision-makers no one else can find

Stop losing partner-led deals to incomplete data. Get verified B2B2C executives mapped to the exact channels that drive your growth.

B2B vs B2C vs B2B2C

How B2B2C Data Is Different from B2B Data and B2C Data

Standard B2B and B2C databases were built for direct-sale models. B2B2C data requires an entirely different segmentation logic, one that identifies executives who manage both upstream business relationships and downstream consumer impact simultaneously.

Aspect B2B Data B2C Data B2B2C Data
Focuses On Companies buying from companies Individuals buying products Businesses reaching consumers through partners
Sales Model Direct enterprise sales Direct consumer sales Partner-led and indirect sales
Key Audience Corporate departments End customers Channel, franchise, marketplace, and partnership leaders
Growth Strategy Acquire business customers Acquire consumers Expand through partners and distribution networks
Customer Path Business → Business Brand → Consumer Business → Partner → Consumer
Primary Goal Win corporate accounts Increase consumer purchases Scale consumer reach through intermediaries
Key Relationships Buyer–Vendor Brand–Consumer Partner–Business–Consumer
Hidden Opportunity Departmental budgets Consumer demand Partner ecosystems and indirect revenue channels
Typical Outreach Enterprise sales campaigns Consumer marketing campaigns Channel, partnership, franchise, and marketplace engagement
Best For SaaS, consulting, enterprise solutions Retail, eCommerce, consumer brands Platforms, franchisors, channel vendors, marketplaces, fintech, logistics

When Do You Need a B2B2C Database Instead of B2B or B2C?

If You Need To… B2B Data B2C Data B2B2C Data
Sell to a company
Reach consumers directly
Find channel partners
Identify franchise operators
Target marketplace leaders
Expand through distributors
Reach indirect-sales teams Limited
Discover partner ecosystems
Find revenue beyond direct sales Limited
Scale through intermediaries

Only one column has all the checkmarks. Put it to work.

Your current B2B or B2C list cannot see channel, franchise, and marketplace leaders. Ours was built for exactly that.

Database Breakdown

Explore the B2B2C Executives Database by the Numbers

8,081,042 verified contacts, segmented every way your go-to-market team needs. Switch between views to size your reach by seniority, department, industry, company size, revenue, and US state.

Top 5 States by Coverage

California 11.49% Texas 11.36% Florida 7.75% New York 6.02% Pennsylvania 4.26% Share of 8,081,042 total executive contacts

Seniority Mix

8.0M contacts
  • C-Level & V-Level · 11.7%
  • Director-Level · 4.2%
  • Manager-Level · 12.7%
  • Staff & Others · 71.3%
Click any view below to explore the breakdown

Level-Wise Counts

# Level Records % of Total
1 C-Level 810,069 10.02%
2 V-Level 137,742 1.70%
3 D-Level 342,468 4.24%
4 M-Level 1,026,659 12.70%
5 Staff 1,023,650 12.67%
6 Others 4,740,454 58.66%
Total 8,081,042 100.00%

Department-Wise Counts

# Department Records % of Total
1 Finance 927,594 11.48%
2 Sub Level Management 812,563 10.06%
3 Operation 614,802 7.61%
4 Top Level Management 581,271 7.19%
5 Medical 473,565 5.86%
6 Education 466,915 5.78%
7 Sales 348,173 4.31%
8 IT 261,890 3.24%
9 Legal 231,284 2.86%
10 Arts & Entertainment 170,263 2.11%
11 Customer Service 164,793 2.04%
12 B&D 161,237 2.00%
13 Marketing 136,586 1.69%
14 Engineer 127,935 1.58%
15 HR 123,799 1.53%
16 Purchasing 105,660 1.31%
17 Architect 79,291 0.98%
18 R&D 58,395 0.72%
19 Sales & Marketing 12,680 0.16%
20 Others 2,222,346 27.50%
Total 8,081,042 100.00%

Industry-Wise Counts

Grouped by standard SIC industry divisions.

Industry Records % of Total
Agriculture, Forestry, Fishing 13,964 0.17%
Mining 78,934 0.98%
Construction 127,425 1.58%
Manufacturing 472,692 5.85%
Transportation & Public Utilities 249,001 3.08%
Wholesale Trade 53,998 0.67%
Retail Trade 569,262 7.04%
Finance, Insurance, Real Estate 451,716 5.59%
Services 1,574,385 19.48%
Public Administration 317,618 3.93%
Unclassified 4,172,047 51.63%
Total 8,081,042 100.00%

Employee-Based Counts

# Employee Range Records % of Total
1 1-10 2,948,989 36.49%
2 11-25 745,599 9.23%
3 26-50 320,100 3.96%
4 51-100 272,136 3.37%
5 101-500 261,589 3.24%
6 501-1000 44,866 0.56%
7 1001-5000 50,045 0.62%
8 5001-10000 5,255 0.07%
9 10001+ 2,236 0.03%
10 Unclassified 3,430,227 42.45%
Total 8,081,042 100.00%

Revenue-Based Counts

# Revenue Range Records % of Total
1 <$1Mil 2,605,090 32.24%
2 $1M – $10M 348,224 4.31%
3 $10M – $50M 159,853 1.98%
4 $50M – $100M 49,639 0.61%
5 $100M – $250M 42,719 0.53%
6 $250M – $500M 24,665 0.31%
7 $500M – $1B 18,705 0.23%
8 $1B – $5B 15,919 0.20%
9 $5B – $10B 3,710 0.05%
10 >$10B 7,051 0.09%
11 Unclassified 4,805,467 59.47%
Total 8,081,042 100.00%

USA States-Based Counts

# State Records % of Total
1 Alabama 120,598 1.49%
2 Alaska 5,078 0.06%
3 Arizona 165,070 2.04%
4 Arkansas 83,327 1.03%
5 California 928,241 11.49%
6 Colorado 136,615 1.69%
7 Connecticut 77,757 0.96%
8 Delaware 17,727 0.22%
9 District of Columbia 11,486 0.14%
10 Florida 626,226 7.75%
11 Georgia 329,036 4.07%
12 Hawaii 11,114 0.14%
13 Idaho 34,309 0.42%
14 Illinois 287,269 3.55%
15 Indiana 169,261 2.09%
16 Iowa 52,371 0.65%
17 Kansas 71,288 0.88%
18 Kentucky 110,291 1.36%
19 Louisiana 107,026 1.32%
20 Maine 41,288 0.51%
21 Maryland 155,264 1.92%
22 Massachusetts 172,262 2.13%
23 Michigan 194,772 2.41%
24 Minnesota 108,116 1.34%
25 Mississippi 70,624 0.87%
26 Missouri 141,912 1.76%
27 Montana 23,544 0.29%
28 Nebraska 33,202 0.41%
29 Nevada 58,915 0.73%
30 New Hampshire 45,018 0.56%
31 New Jersey 244,889 3.03%
32 New Mexico 41,171 0.51%
33 New York 486,196 6.02%
34 North Carolina 250,517 3.10%
35 North Dakota 16,814 0.21%
36 Ohio 263,334 3.26%
37 Oklahoma 83,006 1.03%
38 Oregon 72,348 0.90%
39 Pennsylvania 344,626 4.26%
40 Rhode Island 22,070 0.27%
41 South Carolina 134,554 1.67%
42 South Dakota 12,741 0.16%
43 Tennessee 197,892 2.45%
44 Texas 917,777 11.36%
45 Utah 70,606 0.87%
46 Vermont 10,028 0.12%
47 Virginia 213,066 2.64%
48 Washington 160,460 1.99%
49 West Virginia 28,108 0.35%
50 Wisconsin 111,620 1.38%
51 Wyoming 10,210 0.13%
Total 8,081,042 100.00%
Build Your B2B2C Target List
Data Depth

Information Available: 254 Data Fields

This datacard carries 254 fields per record, combining business firmographics with deep consumer enrichment for dual-channel targeting.

29

Contact & Firmographic Fields

Name, title, department, company, industry, employees, revenue, location, B2B email, B2C email, phone, and LinkedIn.

225

B2C Consumer & Demographic Fields

Address, income, household and children, age, marital status, occupation, education, credit and net worth, investments, lifestyle and hobbies, charitable donations, sports and outdoors, health, automotive, and home and mortgage.

Delivery Format

XLS, Text, CSV, or TSV, ready for import into your CRM or outreach platform.

List Type

Email marketing, tele marketing, and direct mail, so the same list supports every outbound channel.

Data Sources

Compiled and double verified from web sources, trade shows, surveys, public filings, government listings, NCOA, ECOA, and vetted data partners.

View all 29 Contact & Firmographic fieldsFull column-fill report with record counts and coverage Show tableHide table
# Field Name Records %
1 Company Name 8,081,042 100.00%
2 Web Address 3,891,618 48.16%
3 Prefix 6,504,002 80.48%
4 Contact Name 8,081,042 100.00%
5 Title 8,080,917 100.00%
6 Department 8,081,042 100.00%
7 Title Level 8,081,042 100.00%
8 Location 8,081,042 100.00%
9 Location_City 8,057,583 99.71%
10 Location_State 8,081,042 100.00%
11 Location_StateCode 8,081,042 100.00%
12 Location_Country 8,081,042 100.00%
13 LinkedinUrl 8,081,042 100.00%
14 Address1 4,617,056 57.13%
15 Address2 30,310 0.38%
16 City 4,660,070 57.67%
17 State 4,656,392 57.62%
18 Zipcode 4,660,500 57.67%
19 Phone Number 3,040,329 37.62%
20 Country 8,081,042 100.00%
21 SIC Code 3,908,995 48.37%
22 Industry 3,908,995 48.37%
23 Employees_Range 4,650,815 57.55%
24 Revenue_Range 3,275,575 40.53%
25 B2B Email 2,041,401 25.26%
26 B2C Email 8,081,042 100.00%
27 B2C Phone AreaCode 3,719,997 46.03%
28 B2C Phone Number 3,719,997 46.03%
29 B2C WirelessPhone 956,638 11.84%
View all 225 B2C Consumer & Demographic fieldsAddress, demographics, finance, lifestyle, and property attributes Show tableHide table
# Field Name Records %
1 Primary Address 5,135,692 63.55%
2 Secondary Address 626,732 7.76%
3 State 5,135,692 63.55%
4 Zip Code 5,135,692 63.55%
5 City Name 5,135,692 63.55%
6 Dwelling Type 4,942,186 61.16%
7 Secondary Address Present 5,135,692 63.55%
8 Estimated Income Code 5,013,604 62.04%
9 Length Of Residence 5,135,692 63.55%
10 Number Of Persons In Living Unit 5,135,692 63.55%
11 Presence Of Children 2,688,389 33.27%
12 Number Of Children 2,898,369 35.87%
13 Person Date Of Birth Year 5,135,692 63.55%
14 Person Date Of Birth Month 5,135,692 63.55%
15 Person Date Of Birth Day 5,135,692 63.55%
16 Person Marital Status 4,423,137 54.73%
17 Person Occupation 5,135,692 63.55%
18 Language Code 5,135,692 63.55%
19 Ethnic Group 5,135,692 63.55%
20 Hispanic Country Code 5,071,314 62.76%
21 Person Education 2,953,572 36.55%
22 Presence Of Gold Or Platinum Credit Card 694,189 8.59%
23 Presence Of Premium Credit Card 627,361 7.76%
24 Presence Of Upscale Retail Card 1,070,735 13.25%
25 American Express Card 295,505 3.66%
26 Credit Rating 4,395,117 54.39%
27 Investment Stock Securities 278,713 3.45%
28 Net Worth 4,365,587 54.02%
29 Credit – Range Of New Credit 874,713 10.82%
30 American Express Gold Premium 63,710 0.79%
31 Discover Gold Premium 89,676 1.11%
32 Discover Regular 220,075 2.72%
33 Gasoline Or Retail Card Gold Premium 162,638 2.01%
34 Mastercard Gold Premium 322,069 3.99%
35 Mastercard Regular 574,702 7.11%
36 Visa Gold Premium 573,622 7.10%
37 Visa Regular 847,492 10.49%
38 Travel And Entertainment Card Holder 257,352 3.18%
39 Credit Cardholder Unknown Type 2,222,335 27.50%
40 Credit Card User 2,471,033 30.58%
41 Credit Card New Issue 163,765 2.03%
42 Investments Personal 1,166,305 14.43%
43 Investments Real Estate 194,053 2.40%
44 Investing Finance Grouping 1,383,929 17.13%
45 Investments Foreign 75,260 0.93%
46 Investment Estimated Residential Properties Owned 148,872 1.84%
47 Opportunity Seekers 209,516 2.59%
48 Automotive Buff 837,423 10.36%
49 Book Reader 2,122,999 26.27%
50 Computer Owner 2,291,262 28.35%
51 Cooking Enthusiast 1,887,226 23.35%
52 Exercise Enthusiast 1,765,281 21.84%
53 Gardener 1,187,278 14.69%
54 Golf Enthusiasts 368,579 4.56%
55 Home Decorating Enthusiast 1,852,617 22.93%
56 Outdoor Enthusiast 1,296,160 16.04%
57 Outdoor Sports Lover 1,537,922 19.03%
58 Photography 301,185 3.73%
59 Traveler 2,069,330 25.61%
60 Pets 1,113,164 13.78%
61 Cats 516,194 6.39%
62 Dogs 778,563 9.63%
63 Religious Magazine 638,221 7.90%
64 Book Buyer 2,122,999 26.27%
65 Collect – Special Foods Buyer 1,103,565 13.66%
66 Religious Contributor 356,275 4.41%
67 Political Contributor 1,247,079 15.43%
68 Health – Institution Contributor 452,321 5.60%
69 Charitable 1,494,500 18.49%
70 Donates To Environmental Causes 282,425 3.49%
71 Donates By Mail 52,046 0.64%
72 Veteran In Household 123,442 1.53%
73 Smoker 96,190 1.19%
74 Online Purchasing Indicator 816,006 10.10%
75 Apparel Womens 879,832 10.89%
76 Apparel Womens Petite 27,101 0.34%
77 Apparel Womens Plus Sizes 153,172 1.90%
78 Young Womens Apparel 72,283 0.89%
79 Apparel Mens 272,097 3.37%
80 Apparel Mens Big And Tall 42,811 0.53%
81 Young Mens Apparel 5,641 0.07%
82 Apparel Childrens 113,573 1.41%
83 Health And Beauty 542,336 6.71%
84 Beauty Cosmetics 669,175 8.28%
85 Jewelry 199,080 2.46%
86 Animal Welfare Charitable Donation 284,572 3.52%
87 Arts Or Cultural Charitable Donation 40,463 0.50%
88 Childrens Charitable Donation 443,514 5.49%
89 International Aid Charitable Donation 131,938 1.63%
90 Political Charitable Donation 1,196,967 14.81%
91 Political Conservative Charitable Donation 75,343 0.93%
92 Political Liberal Charitable Donation 43,812 0.54%
93 Veterans Charitable Donation 265,482 3.29%
94 Charitable Donations – Other 241,193 2.98%
95 Community Charities 904,300 11.19%
96 Parenting 107,823 1.33%
97 Single Parent 314,190 3.89%
98 Childrens Products General Back To School 22,285 0.28%
99 Childrens Products General 853,722 10.56%
100 Grandchildren 273,646 3.39%
101 Christian Families 350,482 4.34%
102 Equestrian 40,677 0.50%
103 Career Improvement 127,659 1.58%
104 Working Woman 1,334,715 16.52%
105 African American Professionals 5,303 0.07%
106 Reading Science Fiction 134,875 1.67%
107 History Military 94,599 1.17%
108 Current Affairs Politics 581,216 7.19%
109 Religious Inspirational 457,465 5.66%
110 Science Space 58,222 0.72%
111 Education Online 260,053 3.22%
112 Gaming 15,247 0.19%
113 Electronics And Computing TV Video Movie Watcher 17,280 0.21%
114 Electronics Computing And Home Office 602,902 7.46%
115 Music Home Stereo 25,704 0.32%
116 Music Player 440,348 5.45%
117 Music Collector 112,911 1.40%
118 Music Avid Listener 660,389 8.17%
119 Movie Collector 365,900 4.53%
120 Games Video Games 57,702 0.71%
121 Games Computer Games 44,395 0.55%
122 Consumer Electronics 1,763,688 21.83%
123 Movie Music Grouping 1,482,789 18.35%
124 Electronics Computers Grouping 2,291,262 28.35%
125 Telecommunications 2,277 0.03%
126 Arts And Antiques Art 342,591 4.24%
127 Theater Performing Arts 260,259 3.22%
128 Arts 421,035 5.21%
129 Musical Instruments 56,840 0.70%
130 Collectibles General 763,280 9.45%
131 Collectibles Stamps 76,617 0.95%
132 Collectibles Coins 235,693 2.92%
133 Collectibles Arts 69,748 0.86%
134 Collectibles Antiques 400,454 4.96%
135 Collector Avid 230,597 2.85%
136 Collectiblesand Antiques Grouping 1,291,948 15.99%
137 Collectibles Sports Memorabilia 170,281 2.11%
138 Military Memorabilia Weaponry 17,780 0.22%
139 Lifestyles Interestsand Passions Collectibles 260,430 3.22%
140 Auto Work 833,986 10.32%
141 Sewing Knitting Needlework 336,983 4.17%
142 Woodworking 229,133 2.84%
143 Aviation 27,692 0.34%
144 Crafts 895,750 11.08%
145 Homeand Garden 413,278 5.11%
146 Photography And Video Equipment 18,617 0.23%
147 Home Furnishings Decorating 1,802,848 22.31%
148 Food Wines 246,707 3.05%
149 Foods Natural 426,843 5.28%
150 Cooking Food Grouping 1,686,369 20.87%
151 Games Board Games Puzzles 12,900 0.16%
152 Gaming Casino 206,619 2.56%
153 Travel Grouping 2,069,330 25.61%
154 Travel Domestic 1,381,327 17.09%
155 Travel International 576,996 7.14%
156 Travel Cruise Vacations 609,598 7.54%
157 Sporty Living 169,196 2.09%
158 Cultural Artistic Living 20,637 0.26%
159 Professional Living 78,313 0.97%
160 Exercise Health Grouping 1,765,281 21.84%
161 Exercise Running Jogging 214,820 2.66%
162 Exercise Walking 560,741 6.94%
163 Exercise Aerobic 487,365 6.03%
164 Spectator Sports Auto Motorcycle Racing 70,716 0.88%
165 Spectator Sports TV Sports 277,806 3.44%
166 Spectator Sports Football 811,068 10.04%
167 Spectator Sports Baseball 570,995 7.07%
168 Spectator Sports Basketball 558,478 6.91%
169 Spectator Sports Hockey 203,636 2.52%
170 Spectator Sports Soccer 5,378 0.07%
171 Tennis 33,926 0.42%
172 Snow Skiing 124,943 1.55%
173 Motorcycling 271,134 3.36%
174 NASCAR 368,302 4.56%
175 Boating Sailing 121,684 1.51%
176 Scuba Diving 12,668 0.16%
177 Sportsand Leisure 541,099 6.70%
178 Hunting 256,153 3.17%
179 Fishing 511,515 6.33%
180 Camping Hiking 453,949 5.62%
181 Hunting Shooting 473,068 5.85%
182 Sports Grouping 1,537,922 19.03%
183 Outdoors Grouping 1,296,160 16.04%
184 Health Medical 575,809 7.13%
185 Dieting Weight Loss 774,079 9.58%
186 Self Improvement 220,564 2.73%
187 Automotive Auto Parts And Accessories 332,536 4.12%
188 Home Swimming Pool Indicator 265,444 3.28%
189 Home Year Built 5,135,692 63.55%
190 Estimated Current Home Value Code 3,156,971 39.07%
191 Mortgage Amount In Thousands 5,135,692 63.55%
192 Mortgage Amount In Thousands Code 5,135,692 63.55%
193 Mortgage Lender Name 1,615,024 19.99%
194 Mortgage Lender Name Available 5,135,692 63.55%
195 Mortgage Rate 18,284 0.23%
196 Mortgage Rate Type 31,453 0.39%
197 Mortgage Loan Type 1,606,637 19.88%
198 Deed Date Of Refinance Year 5,135,692 63.55%
199 Deed Date Of Refinance Month 5,135,692 63.55%
200 Deed Date Of Refinance Day 5,135,692 63.55%
201 Refinance Amount In Thousands 5,135,692 63.55%
202 Refinance Amount In Thousands Code 5,135,692 63.55%
203 Refinance Lender Name 1,856,429 22.97%
204 Refinance Lender Name Available 5,135,692 63.55%
205 Refinance Rate Type 1,695,971 20.99%
206 Refinance Loan Type 1,868,034 23.12%
207 Census Median Home Value 4,632,551 57.33%
208 Most Recent Mortgage Amount2nd 2,675,707 33.11%
209 Purchase2nd Mortgage Amount 2,808,405 34.75%
210 Most Recent Mortgage Date2nd 456,432 5.65%
211 Purchase Mortgage Date 1,569,169 19.42%
212 Most Recent Mortgage2nd Loan Type Code 460,169 5.69%
213 Purchase2nd Mortgage Loan Type Code 144,267 1.79%
214 Most Recent Lender Code 2,808,405 34.75%
215 Most Recent2nd Lender Code 2,808,405 34.75%
216 Purchase Lender Code 2,808,405 34.75%
217 Most Recent Lender Name2nd 461,120 5.71%
218 Most Recent Mortgage2nd Interest Rate Type 409,341 5.07%
219 Most Recent Mortgage Interest Rate 2,729,178 33.77%
220 Most Recent Mortgage2nd Interest Rate 2,675,707 33.11%
221 Purchase2nd Mortgage Interest Rate 2,808,405 34.75%
222 Pass Prospector Value Home Value Mortgage File 2,808,405 34.75%
223 Do Not Call 5,135,692 63.55%
224 IP 3,798,430 47.00%
225 Date 3,264,768 40.40%

See these 254 fields on your real prospects

Request a free sample of 25 verified B2B2C executive records and check the column-fill quality before you commit.

Who Uses This Database

Top Use Cases for the B2B2C Executives Database

From channel recruitment to ABM campaigns and market research, our list serves go-to-market teams that sell through or alongside intermediary business partners.

01

Partner & Channel Recruitment

  • Target channel development heads by network size
  • Filter by channel model type (franchise, reseller, marketplace)
  • Reach partnership leaders managing active vendor ecosystems
02

Platform & Marketplace Business Development

  • Filter by marketplace type and product category
  • Reach category managers expanding supplier networks
  • Target partnership executives with vendor onboarding authority
03

Franchise & Retail Network Expansion

  • Filter by franchise system size and geography
  • Target both franchisors and multi-unit franchisees
  • Reach operations directors managing vendor approval lists
04

Account-Based Marketing for Partner-Led Orgs

  • Build tiered ABM lists by partner revenue influence
  • Combine firmographic and channel-model filters
  • Integrate directly into Salesforce or HubSpot ABM workflows
05

Channel Enablement Tool Sales

  • Target heads of channel operations and partner enablement
  • Filter by current technology stack in use
  • Reach IT and operations leads inside franchise HQs
06

Market Research & Competitive Intelligence

  • Survey channel leaders for primary research
  • Build market maps of B2B2C operator landscapes
  • Identify high-growth intermediary businesses by partner reach

Turn any use case above into a ready-to-run target list

Tell us the play, channel recruitment, franchise expansion, or marketplace ABM, and we will scope the exact segment for you.

Sector Coverage

Industries Covered in the B2B2C Decision Makers Database

B2B2C models appear across a wide range of sectors. Our database covers the executives who manage these indirect channels in every major industry vertical.

🛒

Retail & E-commerce

Marketplace operators, omnichannel category directors, retail franchise heads, and third-party seller programme leads.

💳

Financial Services & Fintech

Bancassurance leaders, broker network heads, embedded finance directors, and fintech-bank partnership executives.

🩺

Healthcare & Pharma

Medical device distribution heads, pharmacy chain partners, patient services platform leads, and managed care channel directors.

📱

Telecom & Technology

Carrier channel heads, ISP reseller managers, SaaS partner ecosystem leads, and device distribution programme directors.

🍔

Food, Beverage & QSR

Franchise operations directors, QSR regional heads, food delivery platform category managers, and beverage distribution leads.

🛡

Insurance

Affinity programme directors, independent agent network heads, embedded insurance partnership leads, and bancassurance managers.

🚗

Automotive & Mobility

Dealer network operations heads, fleet distribution directors, EV charging partner leads, and franchise development executives.

🎓

Education & EdTech

EdTech platform channel heads, curriculum distribution directors, tutoring franchise leads, and learning marketplace partnership executives.

Targeting a specific industry?

Get B2B2C decision-makers filtered to your exact vertical, from QSR franchise operations to bancassurance and EV charging partners.

Simple Process

How to Access the B2B2C Executives Database

From request to CRM-ready deployment.

01

Define Your Segment

Choose channel model, executive seniority, industry, geography, and partner network size filters that match your ICP.

02

Request a Free Sample

We send 25 verified B2B2C executive contacts at no cost so you can validate data quality before purchasing.

03

Receive Your List

Your custom database is delivered within 2-5 business days via CSV, Excel, or direct CRM integration.

04

Launch & Convert

Deploy into your outbound sequences, ABM campaigns, or enrichment workflows immediately.

Related Databases

Explore Related B2B2C Contact Databases

Need a narrower focus or a broader reach? These purpose-built sub-segment databases complement the main B2B2C executives list.

Franchise Directors Email List

680K+ franchise development and operations directors across global franchise systems.

Marketplace Category Managers List

Reach category decision-makers at major digital and physical marketplaces worldwide.

Channel Partnership Heads Database

VPs and directors running indirect-sales and reseller channel programmes.

Global Distributor Network List

Wholesale and distributor relationship leads across 90 countries and 20+ verticals.

Need more than one dataset?

Bundle B2B2C executives with related channel, franchise, and distributor lists for full partner-ecosystem coverage.

Why Span Global

Built for Partner-Led Go-to-Market Teams

A single verified source for B2B2C decision maker contacts and executive data, structured so your channel, franchise, and marketplace outreach lands where it counts.

  • 8,081,042 verified B2B2C executive contacts
  • 254 fields per record, including dual B2B + B2C email
  • Double verified from trusted, compliant sources
  • Segmented by channel model, seniority, and partner reach
  • CRM-ready delivery in 2-5 business days

Testimonials

We had spent months trying to build a channel-leader list from generic B2B tools and kept hitting dead ends. This B2B2C Executives Database gave us verified partnership and franchise contacts we could actually reach. Our channel-recruitment pipeline grew by 38 percent in the first quarter of outreach.

Marcus Reilly, VP of Channel Partnerships, SaaS Platform Company

The data accuracy is what stood out. We ran a free sample first, validated it against our CRM, and the match rate was far higher than anything we had purchased before. The franchise and marketplace segmentation let our ABM team target exactly the indirect-sales leaders we needed.

Priya Nair, Director of Demand Generation, Marketplace Technology Vendor

As a private equity team mapping the indirect-sales landscape, we needed reach into distributor and reseller networks that simply are not in standard databases. The B2B2C executive intelligence here became a core input for our market maps and acquisition screening. Delivery was fast and the records were CRM-ready.”

David Chen, Principal, Private Equity and Strategy Firm

Frequently Asked Questions

A B2B2C Executives Database is a specialized contact database of professionals who manage the channels, partnerships, marketplaces, franchises, and indirect sales networks that help businesses reach end consumers. It provides access to decision-makers operating between traditional B2B and B2C environments.

B2B2C executives include Channel Sales Directors, Partnership Leaders, Franchise Directors, Marketplace Managers, Distribution Heads, Indirect Sales Executives, Alliance Managers, and other professionals responsible for partner-led growth and consumer market access.

Traditional B2B data focuses on corporate buyers such as IT, Finance, Procurement, and Operations leaders. B2B2C data identifies executives who manage the partner ecosystems, distribution channels, and customer-facing networks that connect businesses with consumers.

The database includes contacts across retail, eCommerce, consumer goods, fintech, healthcare, logistics, telecommunications, travel, hospitality, education, SaaS, and other industries that rely on partner-led or indirect-to-consumer business models.

Common titles include Channel Director, Head of Partnerships, Franchise Development Director, Marketplace Manager, Indirect Sales Director, Alliance Manager, Distribution Manager, Partner Program Director, and Channel Marketing Leader.

Technology vendors, SaaS providers, marketing agencies, consulting firms, logistics companies, payment processors, franchise solution providers, and business service organizations can use the database to identify and engage relevant decision-makers.

Most databases are designed to categorize contacts as either corporate buyers or consumer audiences. B2B2C executives operate between these categories, managing both business partnerships and consumer-facing growth, making them difficult to identify through standard filters.

The database typically includes executive names, job titles, company details, business email addresses, phone numbers, industry classifications, company size, geographic information, and other firmographic data points.

Organizations use the database to generate leads, support account-based marketing campaigns, identify channel and partnership opportunities, promote software and services, and build relationships with executives responsible for indirect revenue growth.

These executives influence how products and services reach consumers through partner networks, franchises, marketplaces, distributors, and resellers. Reaching them can open new revenue channels, partnership opportunities, and market expansion initiatives.

Companies that sell through franchises, marketplaces, distributors, retailers, affiliates, channel partners, resellers, and strategic alliances often rely on B2B2C models to expand consumer reach and accelerate growth.    

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