Understanding how leading enterprises scale their customer service infrastructure provides valuable insight into modern B2B tech adoption. Software adoption is a direct indicator of growing budget. As companies systematically upgrade from traditional help desks to messaging tools and AI automation, their investment in customer experience scales, creating high-intent opportunities for complementary technology vendors.
Targeting companies based on their tech stack lets you skip generic, industry-level outreach. A verified list of Zendesk users directly connects you with decision-makers in Customer Experience, IT, and Operations who already have allocated budget and active demand for supporting solutions.
Here are 15 major global companies across diverse industries currently using Zendesk to power their customer support and internal operations:
Zendesk is customer service software. It started in Copenhagen in 2007 and is now headquartered in San Francisco. Its core job is ticketing: every customer request, whether it arrives by email, phone, chat, social media, or WhatsApp, becomes a tracked record that a team can assign, answer, and measure. Around that sit a help center for self-service articles, messaging channels, and AI agents that answer routine questions without a person.
Businesses use it in three ways. Most run it as a customer help desk. Some run it as an internal service desk for employees, as Tesco and LATAM Airlines do. A third group uses it for business customers, as Dunlop Sports does for its wholesale buyers. 6sense data reported by SQ Magazine in July 2026 puts Zendesk at 14.11% of the customer experience market, ahead of Intercom at 13.27%.
This list includes verified Zendesk users sourced directly from Zendesk’s official case studies and public records. Selection is based on published evidence rather than company size or spend, and entries are listed chronologically from most recent to oldest.
Liberty Tax, the tax preparation company founded in 1997, moved ticketing, its knowledge base, and phone support into one Zendesk system. A story Zendesk published on October 8, 2026 says the tech support team grows from about 15 full-time staff to nearly 165 during tax season, and that tech support satisfaction rose from 44% to 97% over five years. AI agents named Torchie (US) and Leafy (Canada) now answer questions on its websites.
TeamSystem, an Italian company that sells tax, billing, HR, and accounting software to small businesses, moved five support tools across Spain and Italy onto Zendesk. Its story, published February 25, 2026, reports more than 100,000 questions handled a month and automation of up to 80% of repetitive requests.
The February 23, 2026 story adds a 75% drop in average handle time on top of the 41% AI figure. The retailer runs email, phone, social media, web chat, Apple Business Chat, and WhatsApp through one agent view, and trains seasonal hires in a Zendesk sandbox.
The Berlin language learning app was founded in 2007, so Zendesk has been in its stack almost from the start. According to a story published February 11, 2026, AI agents handle routine subscription and renewal questions, automation runs above 50%, and new agent onboarding dropped from three weeks to one. About 50 agents support its users.
The British TV streaming service uses Zendesk AI agents for subscription access, billing, and playback questions. Zendesk’s January 26, 2026 story reports a 47% automation rate, customer satisfaction up to 89% (the highest the team has recorded), and a return on the investment in under a year.
Docebo, the learning platform headquartered in Toronto, runs a 122-person support team across Canada, the US, France, the UK, and Italy. In a story published December 22, 2025, it reports cutting its support tools from ten to one, lowering cost per ticket by 52%, and holding CSAT at 95%.
Zendesk’s story on Trustpilot says the review platform has used Zendesk for eight years, handles more than 150,000 tickets a year, and runs support with 22 agents. Its help center reports a 98% self-service success rate.
A Nucleus Research analysis summarized by Zendesk found a 369% return for the retailer, a payback period under one year, 17% higher agent productivity, and 30% higher manager productivity. Lush adopted Zendesk to monitor and analyze customer inquiries.
Dunlop Sports, the Huntington Beach company behind Cleveland Golf, Srixon, and XXIO, has used Zendesk since 2018. Its 97 agents handle about 275,000 interactions a year for both consumers and B2B wholesale accounts, with CSAT at 95.3%, according to a story published October 4, 2024.
LATAM has been a Zendesk customer since 2012. A story published November 20, 2023 describes two uses: passenger service for refunds and cancellations, and an HR service desk for more than 30,000 employees, backed by more than 3,000 help articles in Spanish and Portuguese. Employee satisfaction reached 90%.
Zendesk’s CRM case studies article, titled for 2022 and last updated May 15, 2023, says Airbnb handles guest and host queries across several channels in Zendesk, connected to its own phone system and data warehouse. Most calls, the article says, are answered in under a minute.
The same article says Tesco’s internal help desk handles more than 40,000 tickets a week, with about 79% resolved on the first attempt. Eight people manage the system. This is an employee service use of Zendesk, which suggests IT rather than customer experience owns the tool.
Zendesk’s 2014 SEC filings used Uber as a case study. They describe Uber building support into its app and creating a ticket automatically whenever a driver partner received a rating of three stars or fewer. That evidence is twelve years old. A third-party technographic listing for 2026 also shows Uber on Zendesk Help Desk, but check an account this old before you build a campaign around it.
Slack is named as a customer in Zendesk’s 2015 SEC filing, next to Shopify, Squarespace, Twilio, and Zuora. Eleven years on, the filing proves that Slack was a customer in 2015 and nothing more.
Shopify appears in Zendesk’s 2014 IPO filings and again in the 2015 filing. Like Uber and Slack, it is a name worth confirming before you act on it.
Look at the dates. The newest evidence comes from stories published in 2026, the oldest from SEC filings in 2014 and 2015. A customer page shows who bought on the day the story ran. It says nothing about who still uses the tool, which modules they added, or who owns the budget. Technographic data fills that gap by tracking installs over time instead of announcing them once.
Zendesk shows up in nearly every sector that talks to customers. One third-party technographic dataset ranks manufacturing first among Zendesk Help Desk users, with software, retail, business services, and finance also among the largest groups. A customer database from Apps Run The World sorts Zendesk Service buyers into 21 verticals, from aerospace and defense to education, government, healthcare, and leisure and hospitality. By country, the same technographic dataset puts the US first, followed by the UK, Canada, Australia, and Singapore.
The 15 companies above map to these groups:
| Industry | Companies From This List | What They Use Zendesk For |
|---|---|---|
| Retail | Fortnum & Mason, Lush, Dunlop Sports | Omnichannel service, seasonal hires, consumer and wholesale support |
| Software and Technology | TeamSystem, Docebo, Slack, Shopify | Merging support tools, AI agents for repeat questions |
| Media and Consumer Apps | BritBox, Babbel, Trustpilot | Subscription questions, self-service, AI automation |
| Travel and Transport | LATAM Airlines, Airbnb, Uber | High-volume passenger, guest, and driver support |
| Financial Services | Liberty Tax | Seasonal scaling, AI agents on public websites |
| Employee Service Desks | Tesco, LATAM Airlines | Internal IT and HR requests |
You can confirm Zendesk at a single company in a few minutes. Doing it for 5,000 companies is a different job. Here are five ways, from quick checks to scale.
Span Global Services’ Zendesk users list tracks 186,183 companies and 1,610,751 contacts, with the database last verified in November 2026.
Each record carries 22 standard fields, including company details, contact name, job title, department, seniority, email, phone, LinkedIn URL, and verification status. Fifteen premium fields add technology detail such as deployment model, modules enabled, IT spend estimate, and integration usage.
Public customer stories give you a few dozen names, and they age quickly. If you want the full set of Zendesk users with the right contacts attached, ask Span for a free sample matched to your target industry, company size, and region, or book 30 minutes with the team.
Estimates range from 42,000 to over 186,000 companies, depending on how installs are tracked. Span’s database lists 186,183 verified Zendesk users.
Manufacturing leads software adoption, followed closely by software, retail, business services, and financial services.
No. Zendesk scales from small teams (like Trustpilot with 22 agents) to enterprise deployments (like Tesco handling 40,000+ weekly tickets and LATAM Airlines serving 30,000+ employees).
Check for zendesk.com help center URLs, inspect website page code for zdassets scripts, review job postings for Zendesk experience, or use targeted technographic data.
Yes. Data providers like Span offer lists of Zendesk users complete with contact names, job titles, emails, phone numbers, and LinkedIn URLs, with free samples available upon request.
