Similar to Demographics and Firmographics, Technographics are the segmented data on companies using any hardware or software technology. Technographic data helps marketers to develop the right understanding of their targeted technology market by identifying technology platforms installed in specific accounts. By using this data, (technology) marketers can identify their market competitors, as well as can their business niche and roll out b2b campaigns targeted to that market.
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Considering the importance and effectiveness of technographics data, we at Span Global Services help marketers to roll out more targeted b2b campaigns by providing them with the right support. Marketers, who partner with us and use our technographics for promotional activities, effectively fuel their pipeline with quality sales leads through niche-specific marketing and get better conversions.
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